Come and join our panel discussion at the first DDM Congress in Amsterdam on Sept 24th at Undercurrent. Meet colleagues and our 2 ELMA panelists Mark Davies, president Elma/managing director at…
- Ahead of the 60th anniversary of TV advertising tomorrow (22 September) marketers reflect on the impact of TV advertising and the importance of integrating others channels in marketing campaigns.21.09.2015
- Some 76% of marketers are using the wrong measurements to track and prove the effectiveness of their marketing campaigns, according to a new study.21.09.2015
- According to a new survey of executives at tier one and two retailers by digital technology provider Happiest Minds, 64% of retailers are putting an omnichannel strategy in place and there seems to…18.09.2015
- Walmart has managed to do something very few retailers have accomplished: Convince millions of people its mobile app is useful enough to snag a prime spot on their phones’ home screen.18.09.2015
- Asda’s new chief customer officer Barry Williams feels the weight of responsibility for deciding the brand’s new direction.17.09.2015
- As ad formats develop and the techniques of data-driven marketing grow increasingly sophisticated, programmatic buying is evolving at a remarkable pace, placing revolutionary new technology at…17.09.2015
- Brands are increasingly including customer experience in CMO’s remit as the 24/7 nature of consumer interactions means marketers must be responsible for every touch point, from stores to apps, not…16.09.2015
- Pinterest has worked with TopShop to help it better integrate the online and offline customer experience as it deepens its relationship with brands and gives them more reasons to use the site.16.09.2015
- Tesco and Morrisons are distancing themselves from more big TV ad campaigns, instead talking up improving the in-store experience as the best way to rebuild their faltering brands.15.09.2015
- Nescafé is moving its entire web presence including all global and local websites to Tumblr in a bid to engage with younger coffee-loving audiences and drive ecommerce sales.15.09.2015
- Whether you’re a challenger brand or facing a cynical British public, truthful messaging should always be at the heart of your customer communications, according to marketers from Macmillan, TSB and…14.09.2015