- It is now a year since Dave Lewis took over as boss of Tesco. In that time he has brought some stability back to the UK’s largest supermarket chain but his second year will need to be about setting a…31.08.2015
- PG tips is launching a “disruptive” £5m campaign supporting its recent packaging refresh in an effort to address declining tea sales in the UK.31.08.2015
- Consumer confidence has maintained its momentum with a three-point increase for August, according to the latest consumer index figures from GfK.28.08.2015
- CMOs are shifting their focus and budgets from acquiring new customers to keeping them engaged throughout the customer journey, according to a new study.28.08.2015
- CMOs are seeking additional agencies to address challenges around using data and exploring new channels and devices as their confidence in managing the future of digital drops.27.08.2015
- What could a 169-year old federal institution responsible for millions of the country’s most important artifacts, history and information possibly teach the retail industry? Plenty it seems.27.08.2015
- McDonald’s has rejected an offer by Burger King to team up for a one-day “peace offering” to mark International Peace Day on 21 September26.08.2015
- Following complaints made in December 2014, the ASA has upheld one of the five issues raised over two adverts for Morrisons’ Match and More price match loyalty scheme subsequently banning both “in…26.08.2015
- Lidl has launched a loyalty trial in Scotland but the discounter has been quick to distance itself from the idea it might be collecting data on those taking part. That is an error, according to…25.08.2015
- Marketers from UKTV and Premier Foods will take part in a panel discussion at the Festival of Marketing this year to delve into the value of content marketing.25.08.2015
- While many people enjoy viewing and shopping brand content, research has shown that many marketers are struggling to keep up. So how can brands connect customer, content and commerce?24.08.2015
- Cadbury is launching a campaign that will offer the British public the chance to win a personalised prize by filling in a digital scratch card and questionnaire on its website.24.08.2015