- Innocent is launching a national campaign in support of its newly launched range of 100% coconut water as it looks to catch up with the US and make the health trend mainstream in the UK.29.07.2015
- Procter & Gamble is to get a new CEO with David Taylor, its group president of global beauty, grooming and health care, to succeed A.G. Lafley as president and chief executive from 1…29.07.2015
- Sainsbury’s has beaten Asda to the number two supermarket outside the Christmas period for the first time since 2003 as Asda continues to struggle in the fact of continued competition from the…28.07.2015
- The UK ad market appears to be in rude health as the latest figures from the Advertising Association and Warc show that spend hit the highest quarterly level on record and outpaced growth in the rest…28.07.2015
- Jacob’s wants to move from being a ‘trusted’ to a ‘modern and up-to-date’ brand through a new campaign supporting the launch of ‘Cracker Crisps’, part of a £14m masterbrand push in 2015.27.07.2015
- Social media influencers and vloggers are “not a fad” and will remain an integral part of Superdrug’s future marketing efforts, according to its marketing director Matt Walburn.27.07.2015
- Amazon is to launch its first fashion based campaign in the UK as it looks to build on growth in its apparel business following a strong quarter that saw the online retailer post an unexpected profit…24.07.2015
- Starbucks saw global sales rise by 18% to $4.9bn for the financial quarter ending 28 June as it toasted its highest ever-quarterly revenue and claimed that its strategy “to do more than just increase…24.07.2015
- McDonald’s claims it is ‘already realising some of the benefits’ of the turnaround plan it launched in May despite posting ‘disappointing’ sales results in the second quarter of its financial year.24.07.2015
- Shell is looking to push its innovation credentials and ethos as a brand that “keeps Britain moving” as its expands a small trial of its contactless PayPal mobile payment scheme nationwide.24.07.2015
- Unilever said it is on the way to personal care becoming 50% of its business as the FMCG company shifts focus away from food though a strategy based on premiumisation and innovation.23.07.2015
- A poll of over 19,000 British consumers revealed that respondents wouldn’t care if 94% of brands disappeared altogether, according to Havas Media’s Meaningful Brands UK Report 2015.23.07.2015