- Ikea’s UK marketing boss says the retailer is looking to widen its appeal through more creative marketing and the launch of smaller stores and pop-ups to recreate the “buzz” that surrounded the brand…17.07.2015
- The Advertising Association and the Food and Drink Federation are calling on advertisers, brands and the government to provoke positive diet changes rather than implement bans or restrictions…17.07.2015
- Mondelez has appointed Laura Henderson to the newly created role of global head of content and media monetization as it ups its focus on driving sales from its content following a global partnership…16.07.2015
- Digital marketer Shane Quigley, who is being tasked to lead Matalan’s new online-only homeware brand Matalan Direct, claims the new ecommerce player will stand out ahead of rivals due to its in-house…16.07.2015
- At-home yogurt maker EasiYo is launching its first UK marketing campaign in an effort to triple its business in the yogurt category and tap into the “do-it-yourself” trend.16.07.2015
- The summer months are an ideal time for brands to tap into the feel-good factor and entice customers with tactical offers and promotions, but they need to ensure that such deals match their brand…16.07.2015
- Despite concerns over its sales, particularly in womenswear, Marks and Spencer’s remains one of the top 10 brands in the UK and has seen some of the biggest improvement in consumer perceptions over…15.07.2015
- Special K is investing £15m in a brand overhaul that will star its first celebrity brand ambassador in Strictly Come Dancing’s Tess Daly in an effort to move away from ‘diet’ messaging and…15.07.2015
- Amazon is celebrating 20 years since it first launched as an online bookstore in the US with a global shopping day when it will offer thousands of deals to members of its “Prime” subscription service…15.07.2015
- As Apple Pay launches today (July 14), it along with new mobile payments products from Android and Samsung are set to steal a greater share of consumers’ wallets from both cash and plastic cards, but…14.07.2015
- Alpen is hoping to wake the ‘sleeping giant’ that is muesli and make it ‘mainstream’ as it introduces new packaging and kicks off a TV campaign starring Britain’s Got Talent presenter Amanda Holden.13.07.2015
- The way we communicate will become fully integrated. In terms of channel and operations, voice, mail, mobile, sensors, social media and print will be tuned into each other. Big data will ensure that…13.07.2015