- There’s been a consistent theme over recent months – namely, supermarket CEOs left red faced over embarrassing numbers promising to fight back by delivering compelling changes to their marketing. So…03.06.2015
- Morrisons was the only big four supermarket to see an increase in sales for the 12 weeks ending 24 May according to the latest grocery share figures from Kantar Worldpanel.03.06.2015
- This year, European Letterbox Marketing Association celebrates its 25th anniversary and on Thursday, May 21st, ELMA finished its celebratory events with a dinner cruise along the Croatian coastline…02.06.2015
- "Anniversaries give us a moment to pause, to reflect, and to consider how we have spent our time. Over the past 25 years, we’ve done well by growing our membership base …02.06.2015
- Consumer confidence levels dropped back in May as consumer morale about the future declined despite the election of a new Government.29.05.2015
- Sales of organic and locally sourced foods are on the increase and the wider food industry is once again looking to sustainability as a differentiator, with McDonald’s and KFC making new sourcing…29.05.2015
- Points-based methods of driving transactions are becoming less effective at creating real loyalty, instead encouraging deal-seeking behaviour, so brands need to start using data to ensure customers…07.05.2015
- Marketers rate search engine optimisation as the best channel for return on investment, but they can’t be complacent as search is constantly changing, most recently through Google’s new algorithm…07.05.2015
- McDonald’s is looking to “return excitement to its proposition and brand” as part of the plans it laid out yesterday (5 May) to “reset and turn around the business” following poor global sales…06.05.2015
- From embracing data-driven insight to making lifelong consumers from students, Marketing Week rounds up all you need to know from last week’s Marketing Week Live event in London.06.05.2015
- Coca-Cola has unveiled a new UK television campaign, with a rap-heavy ad, as it makes the first step towards its ‘One Brand’ strategy; in which the packaging and advertising of its four product…05.05.2015
- Unilever’s “sustainable living brands”, such as Dove and Ben & Jerry’s, accounted for half of the company’s growth last year and grew twice as fast as other brands in its portfolio, according to…05.05.2015