- Here come the discounters – will they take over from the multi channel grocers? Read the article from Retail Times to learn more about connected kitchen devices, multichannel online grocery and…08.06.2015
- Unilever’s senior vice president of global marketing, Marc Mathieu, will be leaving the company in the coming months to join Samsung.08.06.2015
- Weetabix is increasing its marketing spend with a new communications platform for its entire portfolio that highlights the brand’s nutritional benefits in an effort to widen its appeal.05.06.2015
- Marks & Spencer is investing a fifth of its media budget in social media as it focuses on content and storytelling to reach consumers with a more personalised and targeted message.05.06.2015
- There’s been a consistent theme over recent months – namely, supermarket CEOs left red faced over embarrassing numbers promising to fight back by delivering compelling changes to their marketing. So…03.06.2015
- Morrisons was the only big four supermarket to see an increase in sales for the 12 weeks ending 24 May according to the latest grocery share figures from Kantar Worldpanel.03.06.2015
- This year, European Letterbox Marketing Association celebrates its 25th anniversary and on Thursday, May 21st, ELMA finished its celebratory events with a dinner cruise along the Croatian coastline…02.06.2015
- "Anniversaries give us a moment to pause, to reflect, and to consider how we have spent our time. Over the past 25 years, we’ve done well by growing our membership base …02.06.2015
- Consumer confidence levels dropped back in May as consumer morale about the future declined despite the election of a new Government.29.05.2015
- Sales of organic and locally sourced foods are on the increase and the wider food industry is once again looking to sustainability as a differentiator, with McDonald’s and KFC making new sourcing…29.05.2015
- Points-based methods of driving transactions are becoming less effective at creating real loyalty, instead encouraging deal-seeking behaviour, so brands need to start using data to ensure customers…07.05.2015
- Marketers rate search engine optimisation as the best channel for return on investment, but they can’t be complacent as search is constantly changing, most recently through Google’s new algorithm…07.05.2015