- Coca-Cola has unveiled a new UK television campaign, with a rap-heavy ad, as it makes the first step towards its ‘One Brand’ strategy; in which the packaging and advertising of its four product…05.05.2015
- Unilever’s “sustainable living brands”, such as Dove and Ben & Jerry’s, accounted for half of the company’s growth last year and grew twice as fast as other brands in its portfolio, according to…05.05.2015
- Alex Tait has joined Unilever as UK and Ireland media director as the Dove and Marmite owner looks to deliver “outstanding 360 communication” for its brands.04.05.2015
- UK consumers are willing to sell their data for £500 a year despite the fact that 99% have a deep distrust of advertisers, according to a new survey.04.05.2015
- Home Retail, the owner of Homebase and Argos, has credited its most recent Argos advertising campaign as it claimed that British consumers’ likelihood to shop at the catalogue retailer has risen to…29.04.2015
- There is a critical moment in all of our visionary marketers’ careers that has defined the way they think and influenced the strategic and creative direction their work has taken since.29.04.2015
- No matter what way you look at it, last week’s announcement by Tesco that it made a loss of £6.38bn in its last financial year represents a colossal fall from grace for Tesco, with shareholders once…28.04.2015
- Tesco has hired former Barclays CMO Michelle McEttrick as its new group brand director as the retailer continues to shake up its marketing department under new boss Dave Lewis.27.04.2015
- Buxton Water will become the first brand to take over a tube station this Sunday when Canada Water station will be renamed after the water maker for the day in an effort to drive awareness of the…27.04.2015
- Procter & Gamble is to cull the number of agencies it works with worldwide as it looks to cut its marketing costs by up to $500m.24.04.2015
- Marketing Week takes part in sensory research to find out why brands are testing the five senses to engage consumers and stay ahead of the competition.24.04.2015
- McDonald’s aims to arrest its sales slide by becoming a “modern and progressive” company with a test and learn culture, new chief executive Steve Easterbrook has said.23.04.2015