- Marketing Week takes part in sensory research to find out why brands are testing the five senses to engage consumers and stay ahead of the competition.24.04.2015
- McDonald’s aims to arrest its sales slide by becoming a “modern and progressive” company with a test and learn culture, new chief executive Steve Easterbrook has said.23.04.2015
- Starting with a new 7,000 sq ft store in Chester that will open today, the new ‘Holland & Barrett More’ concept will see the creation of 50 new stores over the next two years.23.04.2015
- Digital marketers shouldn’t dismiss mail, as part of an integrated campaign it can reap real rewardsMy area of expertise is digital marketing, media and ecommerce. However, whilst I remain excited by what is possible with purely digital marketing, I am most intrigued by marketing that makes…22.04.2015
- Tesco has plunged to a £6.38bn pre-tax profit loss, the worst in its 96-year history and the sixth-biggest ever announced by a UK company, for the year to the end of February as it paid the price for…22.04.2015
- The UK’s 100 biggest companies are failing to engage audiences with their corporate brands through social media, struggle to manage content effectively and are not mobile-ready – leading to an…21.04.2015
- In 2014, UK ad spend hit its highest rate since 2010 as it increased by 5.8% to £18.6bn, according to the annual expenditure report released today by the Advertising Association and Warc.21.04.2015
- McCain is to launch an £8m marketing campaign that focuses on the real-life experiences of British families, as it looks to ‘reframe teatime’ and set itself apart from competitors.18.04.2015
- Unilever hopes to grow its global e-commerce sales by 40% in 2015 in an effort to reach more customers through digital channels. The move is part of its cost-cutting strategy to make its advertising…17.04.2015
- As consumers grow less impressed by the discounts brands offer through vouchers, using the tactic successfully has become as much about brand building and forming beneficial partnerships as about the…17.04.2015
- Marketing spend grew at an accelerated pace in the first quarter of 2015 according to the latest IPA Bellwether Report, published today (15 April), as marketing executives grow more optimistic about…16.04.2015
- The outdoor sector needs to work closer together to educate marketers on the technological capabilities of out-of-home (OOH) advertising, according to Sarah Speake, chief marketing officer for Clear…16.04.2015