- Lidl upped its spend on TV and press advertising by 160% to £5.9m, over the four weeks ending 28 March [Nielsen], as it unveiled its first link up with celebrity chef Kevin Love and the latest…14.04.2015
- With marketers looking for ways in which to measure social media influence beyond engagement, Honda and American Express addressed the issue at the ‘Social Media Grows Up’ event held by the Internet…10.04.2015
- The lack of affordable homes in the UK is holding young people back from achieving their aspirations to buy, but it is also creating new groups who live with affluent parents and have low…10.04.2015
- In a bid to reverse flagging global sales and to compete with premium chains such as Shake Shack and Byron, McDonald’s is trialling a new range of sirloin burgers in the US market.09.04.2015
- Unilever is looking to replicate the viral success of its previous Dove campaigns with “Choose Beautiful”, the latest film-focused effort for the brand to change how women see themselves and…09.04.2015
- Aldi has overtaken Waitrose to become the UK’s sixth largest supermarket, for the 12 weeks ending 29 March, as the rapid ascent of the German discounters shows no signs of slowing down.08.04.2015
- In a move to make technology a core part of its business and improve the in-store theatre and connectivity within its supermarkets, Sainsbury’s has announced the creation of 480 new specialist…02.04.2015
- In the UK, on-the-job training and in-house development programmes are the most common methods of training, but the growth of digital media has meant marketers want ‘smarter training’ that blends…02.04.2015
- There are a number of reasons why the US online grocery sector has yet to take off (especially when benchmarked against the evolution across the Pond). However things are about to change and not just…01.04.2015
- British online fashion retailer Asos has continued its pledge to focus on reducing prices over a push on marketing, with spend down 16% to £26.4m for the six months ending 28 February 2015.01.04.2015
- Cola sales were down for the first time in 2014 as consumers looked to water amid growing health and sugar concerns, according to the latest Britvic Soft Drinks Report, although strong sales of Pepsi…31.03.2015
- Consumer confidence levels have steeply inclined for the last three months, with a three-point jump for March, according to the latest consumer index figures from GfK.31.03.2015