- PepsiCo says its will not increase its marketing spend in 2015 but instead hopes to get more “bang for its buck” through a global shift towards shopper marketing and digital as it looks to maintain…12.02.2015
- As the volume of contactless payments grows dramatically, brands are reaping the benefits with shorter queues and higher customer satisfaction.11.02.2015
- Despite seeing sales growth for the first time since January 2014, Tesco still has a lot of work to do to return to past glories and repair its damaged brand.11.02.2015
- Coca-Cola is looking to take on soy and almond milk brands and tap into the rising demand for high-protein products as it rolls out Minute Maid Fairlife in the US, its premium milk alternative.10.02.2015
- Cadbury is hoping to push more of the UK market to try the most recent innovations in its Dairy Milk portfolio, such as Daim and Oreo, with a £7m multi-channel campaign.09.02.2015
- The discounter will invest €100m into its Austrian store network of more than 200 outlets in 2015. Combined with the outlays over the last two years this is the biggest investment push in the country…08.02.2015
- A survey of more than 2,000 UK adults reveals product launches are not leaving a lasting impression on consumers and social media does not always live up to the hype of being the place to be.…05.02.2015
- Tesco’s bid to repair its ailing brand reputation has been dealt a fresh blow after it was announced today that a government regulator will investigate the supermarket over alleged supplier breaches.05.02.2015
- Britvic has signed its first major global deal with the organisers of obstacle course Tough Mudder that will see it launch a children’s version of the event in an effort to push its “adventurous play…03.02.2015
- Marketing Week’s Features Editor Michael Barnett brings you live updates from the world’s biggest ad-extravaganza, the Super Bowl. Opinion and commentary on the night’s biggest campaigns, social…03.02.2015
- The morale of the British consumer hit a five-month high in January in what will be a ‘boost to the government,’ according to the latest UK consumer index figures from GfK.30.01.2015
- The man behind many of McDonald’s recent strategic marketing changes, Steve Easterbrook, will take the spot of CEO in March as Don Thompson, who has taken the heat for many of the restaurant’s…30.01.2015