The world has changed, and everyone’s online. And while it may at first seem counterintuitive, this could be the best time for brands to send their customers something “physically irresistible” says James Middlehurst, Managing Partner MBA (UK). Read more
Newspaper advertising is in decline as younger audiences prefer to read their news online. However, newspapers still have mass market appeal and adverts placed in the right title, amongst relevant content, can engage readers, raise brand awareness and drive sales.Read more
To say direct mail is having a resurgence would be to deny its steady existence as a vital channel for many retail businesses since the mail order boom years.Read more
As retailers operate through a global pandemic, many are rethinking all aspects of their businesses in order to prepare for the “new normal.” Will consumers’ massive shift to online channels stick?Read more
Unilever cut brand and marketing spend in the first half as coronavirus restrictions hit, but as lockdowns ease it is planning to “invest heavily” behind its brands and innovations.Read more
However, with views on their financial situation picking up, brands that restate their value and values could pick up sales as savings turn into spending.Read more
COVID-19 continues to have a far-reaching effect on people’s lives, families and communities as well as the global economy. Amid the economic reality, companies in response are focused on driving a dual agenda – protecting lives and livelihoods.Read more
That’s according to the ninth COVID-19 grocery shopper research report from Acosta, which found that shopping once a week has declined 20% since the pandemic began, from 67% of shoppers to 47% of shoppers.Read more
Nearly half (46%) of U.K. shoppers think that COVID-19-influenced safety measures put in place by supermarkets and retail stores have been inadequate and poorly managed. Consequently, just 7% of them said they had complete trust that stores are safe places for them to be.Read more
Moet Hennessy’s Global Branding and Media Director Véronique Louise talks to Print Power and The Drum about why print is the perfect premium channel for luxury brands…Read more
As advertising effectiveness is in decline, agencies and marketers are increasingly focusing on the added value of individual media in the mix. Newsworks' study shows that print newsbrands create higher awareness than other channels (with the exception of TV) and adding print newsbrands to...Read more
