According to SAP data, only 17% of consumers say that they do not plan to shop online this holiday season, and 67% of consumers start their holiday gift research online. However, 33% still begin their holiday gift research in-store, and 63% of shoppers are more likely to visit a physical...Read more
ccording to the “Future of Fresh” survey from Deloitte, in the past two years, two-thirds of consumers have increased spending in the fresh food category. Over 60% of consumers spend up to 30% of their average monthly grocery budget on this category.Read more
According to 2019 global mobile commerce survey research conducted by Ipsos and commissioned by PayPal, 78% of consumers have ever used a smartphone to make a purchase or payment online. However, only 63% of retailers have a “mobile-optimized” site or app.Read more
Retailers can expect a good Black Friday weekend, but a mediocre Cyber Monday will follow as online growth continues to level off and political distractions around the globe take a bite out of leisure-time spending, according to The NPD Group Holiday 2019 Insights.Read more
Sainsbury’s is celebrating its 150th year with a Christmas campaign centred on how festive traditions such as Santa Claus and stockings could have come about.Read more
Gen Z is less likely than millennials and Generation X to shop online, according to a report from The NPD Group. Gen Z is also ready for Black Friday — about bout one-third will start shopping on Black Friday, the highest of all generations.Read more
Both of these events matter because they profoundly influence global retail trends as well as U.S. retail strategy. In recent years, a growing number of American retailers and brands have paid close attention to China because this large market is increasingly lucrative as Chinese consumers grow...Read more
According to the 2019 Consumer Shopping Holiday Report from Rakuten Marketing, 58% of consumers say price affects their holiday shopping decisions the most. Broken down into specific pricing areas, 43% of consumers are most incentivized by sales and deals, almost double the 23% who focus most on...Read more
M&S puts the product front and centre of its ads for both its food and clothing and home businesses as it looks to drive sales both online and in-store.Read more
Ikea hopes to help Britons recover from ‘home shame’ by showing them how little changes can brighten up a house and get it reading for festive hosting.Read more
Econometrics have played a significant role in influencing Asda’s Christmas activity this year, as the supermarket looks to add another layer of emotional storytelling and align perceptions of quality with the in-store experience.Read more
According to “Personalize to Play,” a new consumer study from digital advertising and analytics firm Adlucent, more than two-thirds (68%) of respondents age 18-34 have logged into a website with a social media account to avoid having to create a new login.Read more
