Boots says it is “well aware” that heritage is not enough for today’s customer and so it is revamping its beauty offering and in-store experience.Read more
International Women’s Day offers a chance for brands to push their female-focused agenda and demand change. From Adidas and Amazon to P&G and Diageo, we take a look at what businesses are doing to mark the occasion.Read more
Keith Weed is calling on the ad industry to tackle the issue of declining trust, as consumers’ concerns about problems such as reduced quality of advertising, data, fake news and bombardment continue to rise.Read more
Seven out of 10 beauty shoppers (71%) say that Amazon is their top destination to purchase beauty products, according to the findings of the “Stella Rising Glimmer Report – Searching for Beauty.” Other popular digital destinations for beauty purchases include Ulta.com (54%); Sephora.com (54%);...Read more
In its new study “The write stuff,” marketing technology provider Persado examined more than 8.3 million marketing messages across four industries (retail & e-commerce, financial services, technology and travel & hospitality), reaching a combined 2.4 billion customers through six...Read more
According to a targeted study of more than 1,000 consumers from First Insight Inc., 71% of respondents (72% of men; 70% of women) typically spend more than $50 when shopping in-store. In contrast, only 54% of respondents (59% of men; 49% of women) are spending more than $50 when shopping online...Read more
Results from “Special Report: In-store Mobility” indicate that 63% of consumers use their phone for product research, pricing and availability while they are in a store. This frequency of in-store smartphone usage goes along with general trends of mobile shopping’s growing popularity.Read more
Fad or fabulous? That’s the quandary marketers often find themselves in when they consider throwing their lot in with a new technique or technology. Such is the case with voice-activated AI, most familiar to consumers from home assistants such as Google Home or Amazon Alexa, or smartphone ...Read more
According to “Bringing a Human Voice to Customer Choice,” a report from the CMO Council and Harte Hanks, 42% of CMOs identified Amazon, Google, Apple, Nike and Starbucks are getting customer experience right. Specifically, these brands were cited for looking at omnichannel engagement as a means...Read more
According to a new consumer survey from contact center solutions provider Serenova, 77% of respondents had a bad customer experience within the past year when interacting with a brand. And two-thirds of respondents said they would not purchase from a brand again following a bad experience.Read more
That’s according to a survey from digital marketing company HelloWorld in which 77% of respondents said they like getting free products from loyalty programs. Another 75% like getting discounts and offers. Other popular loyalty perks include free samples (66%) and free services (57%).Read more
Vodafone’s CEO believes the European telecoms industry has not been fast enough, nimble enough, or listened to consumers enough to play the “pivotal” role it should be in building an “inclusive digital society”.Read more
