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Blog

  • 08/10/2020

    Promotions can make or break holiday success

    Retailers seeking to overcome the uncertainty of the 2020 holiday season should focus on running promotions digitally and earlier than ever.Read more

     

  • 07/10/2020

    Gousto on developing an ‘empathetic’ data strategy

    Marketers should shift their data strategy from A/B testing and growth hacking towards empathy, insight and offering a better customer experience, says Gousto CMO Tom Wallis.Read more

     

  • 07/10/2020

    ShopperTrak: In-store holiday traffic to fall about 25% this year

    In-store traffic for the six weeks of the holiday season is expected to be down 22% to 25% year-over-year, according to ShopperTrak’s annual holiday forecast. The report also predicts that the 10 busiest days (listed below) of the holiday season, will account for 34.2% of all holiday traffic as...Read more

     

  • 01/10/2020

    Survey: The top influencer for new brand selection is…

    According to a new survey conducted by retail marketing technology company Bluecore and market research firm Dynata, 25% of respondents said word of mouth has the most influence when they are considering a new brand. Read more

     

  • 01/10/2020

    Effective marketing: it’s all in the mind

    Diana Lucaci, the founder of neuroscience research firm True Impact, on why unconscious impulses are crucial to measure – and why physical media create that all-important emotional connection in 0.3 secondsRead more

     

  • 30/09/2020

    BCGs effective use of magazines in recruitment campaign

    If management consulting is about getting clients to keep up with the times, management consulting recruitment is about keeping up with the talent.Read more

     

  • 29/09/2020

    Survey: Consumers will shop early, online this holiday season

    A survey demonstrates most consumers will maintain traditional holiday spending habits, with a couple of modern twists.Read more

     

  • 29/09/2020

    Survey: Consumers often struggle with e-commerce sites

    Four in 10 consumers have difficulty with basic tasks on retail websites, with negative implications for e-tailers.Read more

     

  • 28/09/2020

    How branded content is taking on the British newsstand

    When is a publisher not a publisher? When it’s a brand that has managed to harness the power of print to build a successful new newsstand title. As traditional consumer magazines suffer from decreased readership, branded content – once considered the poor relation – is launching new titles,...Read more

     

  • 25/09/2020

    Industry group working to phase out barcode-based coupons

    The non-profit, industry-managed coupon data exchange technology platform that works with many of the largest CPG manufacturers and retailers is creating a singular, centralized database of offers for use across paper, mobile, or online commerce.Read more

     

  • 23/09/2020

    Survey: Consumers will shop online more, spend less for the holidays

    A survey indicates e-commerce retailers have a chance for a profitable holiday season — if they provide the right reasons to shop them.Read more

     

  • 21/09/2020

    Ipsos: Consumer confidence on the rise

    That’s according to Ipsos’ Consumer Confidence Index, whose overall metric rose 4.6 points from last week to 54.4. That’s the highest it has been since the pandemic started in mid-March. The Expectations Index rose to its highest level since late June, and the Jobs Index rose 4.7 points.Read more

     

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