Marketers must start to realize digital marketing is just part of marketing, and smart marketers will start to use large networks like Instagram and Facebook to help with the awareness/brand layer of their customer journeys as well as bottom of the funnel, call to action response advertising....Read more
According to “Surviving the Retail Apocalypse,” a new survey of more than 1,000 consumers of all ages from Yes Marketing, 57% of consumers have used a retailer’s mobile app while shopping in the store. The top three reasons respondents offered in-store mobile app usage all revolved around...Read more
Customers can have a guided store experience where items on their mobile shopping list are automatically identified by images on digital shelf displays as they approach. In addition, the pilot includes a pick-to-light fulfillment solution that digitally guides store associates finding items to...Read more
According to the survey, “Retail 2019: The Year of the Recurring Revenue Model,” 83% of surveyed retailers agree that converting “one and done” buyers into recurring customers is “very important.” As part of this effort, 65% of respondents offer subscription programs, with another 22%...Read more
The move from 4G to 5G has been likened to the shift from typewriter to computer and it will have profound impacts on businesses, consumers and marketing.Read more
“Furious innovation” is high on the agenda at Pizza Hut, which has just launched a new brand campaign to cement its place in the pizza delivery market.Read more
From brands getting to grips with ecommerce and personalisation in podcasts, to growing interest in advertising-funded video-on-demand, Marketing Week predicts the media trends that will take shape this year.Read more
That’s according to the IBM 2019 Retail Forecast, which indicates that brick-and-mortar retailers in the U.S. will see a year-over-year revenue increase of 3.04% in 2019, decelerating off an exceptionally strong 2018.Read more
ELMA wishes you and your families a very Happy and Prosperous 2019. We look forward to working with you and creating some exciting Doordrop memories throughout the New Year. Read more
Doordrop Media has made a clear come back amongst other media in spite of the increase in digital budgets. Volumes are back to what they were in 2010. Read more
