A new study suggests certain products would boost spending by young consumers if they were placed in vending machines and other unattended channels. Read more
The year 2020 has started with modest growth in pure retail, where sales rose by 2.7%. However, this slower growth is not caused by economic difficulties as the consumer was still out spending on autos and foodservice and was willing to fork out more money on gasoline.Read more
Visual design is key to setting brands apart from the competition, and to maximise its effectiveness brands need to streamline how they manage visual assets.Read more
Coca-Cola is launching a new brand purpose, ‘Better when we’re open’, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view.Read more
It may have taken years to shift attitudes, but marketers are finally realising the power of putting female athletes on an equal footing with men.Read more
Using Facebook Live, the Royal Observatory in Greenwich managed to reach hundreds of thousands of people with a series of broadcasts of astronomical events direct from its telescopes on a “miniscule” budget of £550.Read more
YouGov’s 2020 recommend rankings reveal the brands with the highest percentage of their own customers recommending them to friends or colleagues.Read more
Confidence in marketing may have taken a battering during a turbulent year of change and uncertainty, but now an opportunity is presenting itself to reframe the conversation around its importance.Read more
According to consumer survey data exclusively provided by The Manifest, 48% of respondents have searched for products with a voice-enabled device such as their phone or a smart speaker in the previous 30 days.Read more
Gillette wants to inspire young men to make a difference in its first campaign with new global ambassador and Manchester City footballer, Raheem Sterling.Read more
The NRF 2020 Vision: Retail's Big Show saw a record-breaking 40,000 attendees last month, including 16,000 retailers, 800 exhibitors and 200 sessions. While this event always features tons of new retail trends, technologies and predictions, the following three stood out as the key takeaways that...Read more
