We all know the customer journey is fundamental to encouraging consumers to become customers, and then persuading them to become loyal repeat purchasers. But it’s no longer enough just to have a smooth buying experience at the point of sale. Read more
Marketing suffers from a lack of consensus about what’s likely to work and many marketers often kill creative effectiveness by making things more complicated than they need to be.Read more
The recipient of 94 Cannes Lions in four years, Burger King global CMO Fernando Machado is “100% focused on the idea”, as long as it links back to the brand and business strategy.Read more
feibra Austria commissioned MarektAgent to carry out a study to identify the triggers or motivations behind customers' purchases. As such they analyzed the customer journey for 10 products customers use in their daily life, ranging from washing machines to perfume. How could Doordrops influence...Read more
As the members of the CX50 list demonstrate, a great customer experience doesn’t just make people feel good, it translates into tangible business results – but the field is getting more competitive all the time.Read more
The marketing boss of the world’s largest advertiser is more interested in measuring reach than spend, with P&G increasingly finding it can use money that would have been “wasted” on frequence to boost the number of people it reaches.Read more
Consumers are now in control and hungry for new experiences. They want the most up-to-the-minute, idiosyncratic products and they expect to be able to buy and personalize them online, with super-fast delivery and the convenience of returning them on their own terms.Read more
Reach out to BDMyShopi to find out how HelloFresh and other major Ecommerce brands increased their market share, acquired new clients and became top of mind in a brand new market via the distribution of leaflets which included a discount coupon. www.bdmyshopi....Read more
Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics.Read more
Birds Eye has overhauled its marketing strategy to put a greater focus on creativity, a move that is already having an impact on its performance and how it views investment in creativity.Read more
An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods.Read more
Consumers have a dizzying array of choice when making purchase decisions and they often use these unconscious cognitive processes to simplify the task, so brands should adapt their marketing accordingly.Read more
