More than two-thirds (70%) of UK marketers say their ability to accomplish current goals has been ‘significantly’ or ‘somewhat’ compromised by furloughs in their business.Read more
According to a new biweekly email survey of 1,000 consumers by Deloitte, respondents are focusing their purchases on life’s necessities as the COVID-19 pandemic continues. The survey measured net spending intent—the percentage of respondents indicating that they will spend more minus the...Read more
Overall product demand during the week ended April 12 has leveled from the mid-March panic shopping peak that accompanied the COVID-19 outbreak, but remains up 13% compared to the prior-year period.Read more
The latest IPA Bellwether survey shows the coronavirus pandemic has caused broad-based cuts to all forms of marketing activity, but this is a “high risk strategy” and marketers are being urged to think twice before pulling spend. Read more
The latest campaign from the UK’s biggest supermarket asks the nation to create and dedicate a special dish to a loved one and share it on social media.Read more
