Marketers should shift their data strategy from A/B testing and growth hacking towards empathy, insight and offering a better customer experience, says Gousto CMO Tom Wallis.Read more
In-store traffic for the six weeks of the holiday season is expected to be down 22% to 25% year-over-year, according to ShopperTrak’s annual holiday forecast. The report also predicts that the 10 busiest days (listed below) of the holiday season, will account for 34.2% of all holiday traffic as...Read more
According to a new survey conducted by retail marketing technology company Bluecore and market research firm Dynata, 25% of respondents said word of mouth has the most influence when they are considering a new brand. Read more
Diana Lucaci, the founder of neuroscience research firm True Impact, on why unconscious impulses are crucial to measure – and why physical media create that all-important emotional connection in 0.3 secondsRead more
If management consulting is about getting clients to keep up with the times, management consulting recruitment is about keeping up with the talent.Read more
When is a publisher not a publisher? When it’s a brand that has managed to harness the power of print to build a successful new newsstand title. As traditional consumer magazines suffer from decreased readership, branded content – once considered the poor relation – is launching new titles,...Read more
The non-profit, industry-managed coupon data exchange technology platform that works with many of the largest CPG manufacturers and retailers is creating a singular, centralized database of offers for use across paper, mobile, or online commerce.Read more
That’s according to Ipsos’ Consumer Confidence Index, whose overall metric rose 4.6 points from last week to 54.4. That’s the highest it has been since the pandemic started in mid-March. The Expectations Index rose to its highest level since late June, and the Jobs Index rose 4.7 points.Read more
