If you have a big budget and are making long-form video ads, it makes little sense to leave the most effective medium out of the mix, as Gap has done by rejecting TV for its Christmas campaign.Read more
According to a survey of more than 4,000 DHL customers and other e-commerce businesses, over 70% of respondents anticipate an increase in e-commerce sales during the 2019 holiday season, compared to the 2018 season. Read more
There are a myriad of ways for brands to use digital innovation for customer service but the best are taking an omnichannel approach to ensure they delight, rather than annoy, customers.Read more
According to a new survey of nearly 30,000 users of the Shopkick mobile rewards app, Gen Z consumers defy “digital native” stereotypes by being most likely to they will do the majority of their holiday shopping at brick and mortar locations this year (55%). Baby boomers follow closely (54%).Read more
Walkers is celebrating the 25th anniversary of the song All I Want for Christmas is You, as well as launching new flavours and on-pack promotion as it aims to appeal to younger audiences.Read more
For the upcoming holiday shopping season, we don’t see any major deviations from normal temperatures – either above or below normal compared to last year – and, in fact, it will be more normal this season, nor a massive change from last year,” said Dr. Joel N. Myers, founder and CEO, AccuWeather...Read more
Argos is featuring the catalogue in its Christmas campaign for the first time in a decade in an effort to get people talking and remind them what makes Argos unique.Read more
Iceland is returning to a more traditional festive campaign after its divisive Rang Tan ad last year, with the focus on telling the ‘untold story’ around frozen food and the role it can play at Christmas.Read more
Since the acquisition of tech startup Dynamic Yield in March, McDonald’s has been rapidly building its tech capabilities to improve the customer experience and boost revenues.Read more
The good news is slightly more consumers say they intend to go into physical stores on Black Friday this year than in 2018 – 39%, up 2% from the response in a similar consumer survey last year, according to a report by Genesys. Read more
That’s according to the Consumer Technology Association 26th Annual Consumer Technology Holiday Purchase Patterns Study, which forecast that tech spending during the 2019 holiday season (October-December) is projected to reach $97.1 billion in revenue in the U.S., on par with last year’...Read more
According to “Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity,” a survey of more than 4,500 global online shoppers from Episerver, 42% of respondents expecting to purchase all or most of their gifts via Amazon this year. And 32% of respondents start their holiday...Read more
