Retailers now have vast amounts of consumer data at their disposal, and efforts are being made by leading grocers to make much greater use of it—for the benefit of consumers, themselves, and their…
- The ELMA Board and all of its members want to take a moment to express our deepest gratitude for your continued support and trust. The past year has been filled with challenges and triumphs, and your…02.01.2024
- Retail insights firm Acosta Group shares its five retail predictions for 2024, which include changes in technology, marketing and consumer trends.02.01.2024
- Companies are increasingly aware of their responsibility to safeguard their customers' data and protect their privacy. As a result, organisations are now …26.12.2023
- The ELMA Board and all ELMA members would like to wish you and your families a sparkly and festive Christmas Holiday and we look forward to continuing working with you in 2024.22.12.2023
- As we look forward to 2024, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours,…19.12.2023
- AI has had a banner year. And while many in retail have been using machine learning for years to streamline and automate back-end functions like replenishment and inventory management, the new…18.12.2023
- In the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.13.12.2023
- For FMCG companies and retailers who are tasked with staying ahead of ever-evolving consumer behaviors and new economic pressures, AI can solve several challenges and turn data into actionable…13.12.2023
- A new survey that finds consumers value-minded this Christmas season also ranks the brands they perceive as most sustainable.08.12.2023
- As inflation continues to impact shoppers’ decisions ahead of the holiday season, retail marketers are tasked with turning to proven channels such as mailed offers to reach consumers.08.12.2023
- The physical shopping experience is becoming increasingly more digital, and the digital shopping experience is translating into real-world, in-store engagement more than ever before. This new “…06.12.2023