The P&G-owned brand is testing a number of innovative prototypes beyond smart toothbrushes as it looks for ways to make its brand a bigger part of consumers’ lives.Read more
Brands’ failure to create relevant and meaningful content, combined with their inability to improve consumers’ wellbeing, means they are becoming increasingly irrelevant in the minds of shoppers.Read more
Copying successful brands in the belief they have a formula for growth is bound to fail. Focus on being better than competitors and solving business problems with a critical approach.Read more
Nielsen and NPD are building a large-scale, comprehensive omnishopper consumer panel, pairing Nielsen’s consumer packaged goods (CPG) measurement with NPD’s general merchandise consumer measurement. The panel is designed to bring insight into emerging omnichannel customers, across all channels,...Read more
Results from “Home is at the Heart of Commerce Marketing,” a survey of 3,250 consumers from digital marketing platform PebblePost and Murphy Research, demonstrate that 88% of purchase decisions are made or discussed at home. This includes 82% of retail purchases and 94% of automotive purchases...Read more
Men are particularly frugal online spenders, with 60% saying they are most likely to buy new clothes when an old item wears out – compared to 52% of women. Shoppers also buy new clothes online when there are seasonal sales (44%) and big events like a wedding (30%).Read more
UK’s top ad spenders tighten their belts. Marketers put focus on in-house, rather than agency, talent. Marketers say GDPR has not limited their ability to meet customers’ needs.Read more
Marks & Spencer is on the hunt for a new agency for its clothing and home division in the latest sign that the retailer is seeking to differentiate its two business units.Read more
Findings from “Unlock Customer Obsession by Tying Business Features to Outcomes” reveal that 72% of 502 surveyed monthly online shoppers agree with the statement, “I am more likely to shop more frequently with retailers that send me relevant communications.” Another 70% agree, “I’m more likely...Read more
The young Gen Xers who once pioneered online retailing are now comfortably into middle age. While they may still be satisfied with the traditional e-commerce experience, the Millennials who followed them are not. A new e-tailer called Verisale has announced its intentions to draw dissatisfied...Read more
In “Industry Experts Share Their Predictions for Customer Loyalty,” executives from companies including Oracle, Sony Pictures Entertainment, and several start-ups offer seven predictions for how retailers will build and rebuild their loyalty programs in 2019.Read more
