A new study reveals that in-store technology can serve as a competitive differentiator for brick-and-mortar retailers.10.02.2022
Retailers cannot ignore the physical store when designing Gen Z omnichannel marketing and CRM strategies.09.02.2022
Brands with recent positive online consumer product reviews have an advantage in converting sales.07.02.2022
Latest research shows loyalty redefined as habitual behaviour may move the needle on customer experience.02.02.2022
While the pandemic-driven caution of travellers hasn’t entirely disappeared, there’s renewed hope for travel brands that holidays are back on the agenda in 2022.01.02.2022
Google’s phasing out of third-party cookies means marketers must rethink targeting and measurement, but it enables brands to be more relevant, with a better grip on their first-party data.31.01.2022
Store retailers should expect a traffic boost from consumers on the hunt for Valentine’s Day gifts.28.01.2022
Claiming “the ROI is there” for investment in marketing-led innovation, the FMCG giant plans to leverage the strength of its brands to support price increases.27.01.2022
Today’s brands are embracing customer engagement and it's paying off. But as the bar for marketing experiences rises, how can your company keep up?26.01.2022
Attest research shows consumers want to shop sustainably, but brands and retailers need to offer good-quality and good-value products to help them make that choice.25.01.2022
With great challenges, come new opportunities. That’s one of the main themes of Deloitte’s 2022 Retail Industry Outlook, which is based on interviews with 50 senior retail executives, all of…24.01.2022
Forecasting this year’s retail trends, from reimagining the customer experience to virtual commerce.20.01.2022
