Retailers will seek to cap a strong year this holiday season by doubling down on strategies to draw online shoppers into stores, reward their loyalty in new ways, and ensure that toys are available at every turn.Read more
The traditional marketing agency business model has had to change because the customer journey increasingly starts on mobile and ends up on ecommerce.Read more
Online retailer Very.co.uk has no high street presence but wanted to tap into the £600m opportunity around physical stores on Black Friday and so it turned to outdoor to serve up dynamic ads that mixed the best of high street and online retail.Read more
Increasing satisfaction doesn’t always require costly service improvements – sometimes shifting expectations is equally effective for much less investment.Read more
Ikea is championing diversity in this year’s holiday advert by showcasing families of various ages and ethnicities. The spots which adhere to the tagline, “our holidays don’t all look the same, maybe that’s what makes us great”, features families celebrating both Hanukkah and Christmas while...Read more
Kate Stone is on a mission. Her aim? To highlight the vital role paper and ink play in our electronic future. Her company Novalia, uses regular printing presses to manufacture interactive electronics combining touch-sensitive ink technology with printed circuits. Read more
Retailers are holding more inventory heading into the 2018 holiday season versus last year, and markdowns and promotions are also tracking higher compared to last year, according to the “DynamicAction Retail Index: 2018 Analysis and Holiday Outlook”Read more
According to a survey by Swagbucks, a rewards and loyalty-program company operated by Prodege, 83% of respondents would be more inclined to shop at a store that offered a reward over one that doesn’t, even if it was less convenient. The survey also discovered what types of rewards consumers like...Read more
It’s a stat that makes you want to pinch yourself: 40 percent of our brain is continuously preoccupied with haptics. The psychological importance of our sense of touch explains why print continues to be effective even in our digital age. Read more
Investment in social media has increased more in the past 12 months than ever before yet most marketers admit they still can’t measure its impact. So how can brands prove their investment is paying off?Read more
Proving the effectiveness of marketing spend is moving up the agenda but exactly how to do that is still a sticking point. Last-click attribution and short-term metrics are often easier to analyse but risk “picking the fruit without watering the plant” and ignoring the long-term impacts.Read more
