According to a new survey of 528 online shoppers from marketing research firm Clutch reveals that 54% of respondents are members of at least one subscription box service. Of these respondents, a leading 29% are members of Dollar Shave Cub.Read more
The chocolate giant, who will be selling the brand through Mondelēz, says its latest range of confectionery products, named “Cacaofruit Experience,” marks the creation of a next-generation food and drink category.Read more
To buy Halloween merchandise, 42% of shoppers will go to a discount store, 36% to a specialty Halloween or costume store, 25% will shop online, another 25% will go to a grocery store and 23% will visit a department store, according to the National Retail Federation’s annual survey. Read more
According to the new Connected Consumer Index, a global survey of 5,000 consumers from marketing automation company Selligent, only 41% of respondents said at least one purchasing decision within the last six months had been influenced by social media ads. Read more
The rise of podcasts and online streaming, as well as a wealth of devices to listen to audio on, has meant advertisers are re-evaluating the role of audio in their marketing mix.Read more
Nestlé is borrowing ideas from its Japanese business with the roll-out of its bespoke, hand-crafted KitKat, but with a £14 price tag surely the premiumisation trend has gone too far?Read more
Burger King looks outside its sector and beyond its own agencies for creative ideas as it looks to engage consumers around issues such as waste and sustainability.Read more
This year — and for the first time ever — a majority of holiday shopping is expected to take place on digital channels rather than in-store, according to the annual holiday report from advertising technology provider OpenX and The Harris Poll. Read more
According to a recent survey of 1,000 FMCG shoppers from advertising platform Criteo, many consumers have already used online delivery services for their grocery purchases. Forty-three percent of respondents have had groceries delivered by mail, and another 35% have not but would consider this...Read more
Pizza Hut will implement the Medallia Experience Cloud customer experience platform. Leveraging the cloud-based technology, Pizza Hut intends to expand its ability to interact with customers and employees in real time. Read more
Despite being raised with technology, Gen Z (14 to 24 years old) still value the physical store experience for all phases of the shopper journey, in particular when compared to millennials and Gen X, according to a report from A.T. Kearney. Read more
According to a new special report from Boston Retail Partners (BRP), “The Need for Unified Commerce,” 87% of consumers are interested in a personalized and consistent experience across all shopping channels. Read more
