With countries in lockdown, people staying more time at home and changing reading behaviour, magazines sales show an unexpected development in the UK: reaching more readers via increased sales, including printed magazines.Read more
The brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.Read more
The global impact of the COVID-19 pandemic has dominated 2020, with luxury brand retailers taking a particularly hard hit. Now as those retailers transition from survival of mandatory closures to a slow reopening, they are forced to balance legal compliance with customer comfort.Read more
According to a global survey of more than 800 online retailers of digital and physical goods and services from monetization platform 2Checkout, only 12% of respondents expect to benefit from the current COVID-19 situation.Read more
Look for an increased focus on hand sanitizer and other personal hygiene products as consumers prepare their back-to-school shopping lists for fall 2020. Read more
That’s according to The NPD Group, which said that while the importance of enhancing a homebound lifestyle remains, consumers are increasingly showing interest in products with a more personal focus. Read more
