This year’s Super Saturday is expected to be the second-busiest day for holiday in-store traffic, according to ShopperTrak, second only to Black Friday. The timing of the last Saturday before Christmas this year bodes well for retailers as it falls three days before Christmas.Read more
Unless businesses build an exceptional experience around their brands they risk losing the all-important loyalty of their customers, which can now be translated into measurable commercial value.Read more
From the possible end of free returns to the rise of artificial intelligence (AI), Absolunet has predicted the top 10 e-commerce that will impact North American retailers in 2019. The e-commerce agency and integrator said the effects of the trends, listed below, will be felt across the entire...Read more
Vodafone wanted to transform its customer experience by streamlining its engagement with customers and personalising the sales journey. To do that it launched a chatbot, an innovation that helped it secure the award for customer experience at the Marketing Week Awards.Read more
According to new data from digital knowledge management (DKM) provider Yext, consumers increasingly rely on Web searches to finish their holiday shopping, so retailers should keep assortments, store hours, and location details up-to-date across digital channels throughout the holiday season.Read more
That’s according to a study by Zebra Technologies Corp., in which nearly 80% of retail decision makers said they believe staffed checkout areas are becoming less necessary due to new technologies that can automate checkout. Read more
With consumer trust in brands falling, companies need to be willing to have a voice on certain topics, failure to do so could actually be more damaging than keeping quiet in 2019.Read more
Brands must make plans, and contingency plans, to ensure they are ready for Brexit and in a position to act on whatever sequence of events actually comes about.Read more
Putting aside the perennial complaints about pitches being too costly and time-consuming, the rise of the consultancies and a trend towards in-housing are now taking their toll.Read more
Brands often talk about being customer-centric but in reality, most businesses are still not set up with customers at their core. Simply installing a chief customer officer and hoping the rest will fall into place will not cut it in 2019.Read more
The online giant is looking for a retail space ranging between 3,000 to 5,000 sq. ft. in the heart of London’s busy West End, near Oxford Circus, reported The Telegraph.Read more
