More than 60% of respondents plan to shop online for the holidays, according to “Home for the Holidays,” a new survey of more than 12,500 global consumers from the IBM Institute for Business Value. This is a huge year-over-year upswing, as e-commerce accounted for only 20% of holiday sales in...Read more
Black Friday set multiple records for retailers and brands in 2019. Online spending hit record highs, while in-store shopping spiked more than 4% year-over-year as consumers traversed the aisles for items like electronics, sporting goods and clothing. Read more
Access to media is more immediate and much easier for billions more consumers. Marketers must now identify where this is a positive thing, and where it threatens their very existence. Read more
A major new study ‘World Without News’ explores the role of news brands in a contemporary landscape. The research has revealed how the nation’s appreciation and value of journalism has increased significantly since the onset of the global coronavirus pandemic.Read more
E-commerce spending is set to skyrocket this holiday season as many customers continue to limit their time in physical stores amid the pandemic.Read more
Six in 10 consumers plan to spend the same or more on the holidays as they did in 2019, and the percentage planning to make returns has dropped by half.Read more
Retailers will invest more in logistics than any other line item in 2021 and mall operators will entirely reinvent themselves and their business operations. Read more
