According to a new consumer survey from creative portfolio website Visual Objects, nearly eight in 10 people (79%) who use shopping apps do so when they are at home, instead of on the go or in another store. The apps that see the heaviest in-home use are: Read more
Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. Customer data now available means brands are evolving their approach to reflect their consumers’ behaviour,...Read more
According to the study, “AI in Retail: Segment Analysis, Vendor Positioning & Market Forecasts 2019-2023,” global spending by retailers on AI services will reach $12 billion by 2023, up from an estimated $3.6 billion in 2019. Juniper expects over 325,000 retailers to adopt AI technology over...Read more
That’s according to a survey conducted by Forrester for the National Retail Federation in which more than half (54%) of retailers said they would open new stores, and overall, 36% of respondents said they would have a higher store count in 2019 than in 2018. Read more
In 1886, Henry J Heinz came to the UK carrying a suitcase filled with Heinz tomato ketchup. He had started his condiment and pickle business 17 years prior, but the US businessman decided the time was right to convince Britain his ketchup was the best. Little did he know that the glass-bottled...Read more
The “2019 JDA Voice of the Category Manager” survey of 131 category management and merchandising professionals in retail and manufacturing reveals that 43% of respondents plan to invest in customer-driven data science in the next five years, a 16% increase from th3 first iteration of the survey...Read more
New research further highlights the risks brands face as a result of over-targeting, with negative feelings towards advertising all stemming from precision marketing rather than brand building activities.Read more
According to the spring 2019 “Taking Stock With Teens” survey of 8,000 teenage respondents with an average age of 16 from investment bank/asset management firm Piper Jaffray Co., Amazon is far and away the top teen shopping website, favored by 50% of respondents.Read more
Shoppers engage digitally with grocers in lots of ways, from checking circulars to getting recipes. Ordering groceries, however, is not the most popular activity. That’s according to a new study from The Retail Feedback Group, which found that 12% of overall respondents order groceries online...Read more
According to surveys of more than 6,500 consumers commissioned by payment provider Blackhawk Network, Gen Z respondents are significantly more likely than any other generation to use the latest shopping innovations on a monthly basis or more. These technologies include voice shopping (20%), pop-...Read more
Are you sick and tired of hearing about ‘killer robots’ or vague conjecture of what AI could mean for us all? Yeah, so are we. The truth is, there’s a lot of conflicting information floating around on what AI can or can’t do when it comes to marketing, and we wanted to set the record straight....Read more
Marketers need to make marketing effectiveness simpler, more accessible and more understandable if the impact of advertising and creativity is to be better understood outside the marketing department, according to BBH’s managing partner of effectiveness, Tom Roach.Read more
