A majority of consumers — across demographics and geographies — are reimagining their values and basing purchasing decisions on factors beyond price and quality.Read more
In May 2021, the Hamburg based market research institute Splendid Research surveyed 1,021 Germans between the ages of 18 and 69 on the subject of DIY stores via an online panel (source:...Read more
As more consumers look to omnichannel fulfilment options due to the pandemic, retailers are under pressure to connect the dots between online and offline customer interaction. Read more
According to “Buy Now Pay Later: The Future of E-commerce,” spending via BNPL services which are integrated within e-commerce checkout options, including fixed installment plans and flexible credit accounts, will reach $995 billion in 2026, up from $266 billion in 2021. Read more
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.Read more
Retailers must adapt to a new breed of “citizen shoppers” who desire the flexibility of omnichannel shopping, but also expect retailers to stand for something.Read more
As consumers receive vaccinations and enter the “new normal,” everything from how often they visit the store to what products they buy is changing.Read more
When you place advertisements or send out mailings you want to be sure they’re viewed by the right people. Geodemographic techniques will tell you where your clients are.Read more
