PSA Group, which manufactures brands including Peugeot, Citroen and DS Automobiles, wanted to re-engage local garages with the brand as it looked to boost its share of the £21.6bn aftermarket sector.Read more
Millions of Chinese people across the world are celebrating Chinese New Year today. It is the most important holiday in the Chinese calendar and, according to the 12-year cycle of the Chinese zodiac, 2019 is the Year of the Pig.Read more
Survey results indicate that e-commerce shoppers take care of themselves first. Thirty percent of total U.S. consumers purchase home care products online. This includes 43% of Millennials, 36% of Gen Xers, 27% of Baby Boomers and 19% of seniors.Read more
At Procter & Gamble (P&G), there are around 130 seed-stage experiments running right now, which chief brand officer Marc Pritchard says are like small startups exploring entirely new opportunities.Read more
According to “NRF Big Show Review and Beyond: Retail Technologies and Trends to Watch in 2019,” a recent webinar from RSR Research, many of the conference’s 800 vendors were exhibiting AI-enabled solutions.Read more
British Airways is launching its biggest brand marketing campaign since the 2012 Olympics as part of its centenary celebrations, with the aim of “igniting” the emotional link between the airline and the British public.Read more
Computer vision solutions automate the process of collecting digital images and analyzing them at an in-depth level to inform decision-making. Essentially, computer vision allows a machine to “see” things and events, make judgments and react accordingly in the same way a human does.Read more
The FMCG giant is investing two-thirds of the £1.75bn it plans to save through efficiency programmes into marketing and digital, while the other third “to trickle down to the bottom line”, according to new CEO Alan Jope.Read more
According to “Utilizing Communication Channels in Retail,” a survey of 5,000 consumers ages 15-54 from retail technology provider Fluent Commerce, 58% do not think it is helpful for retailers to track their location. However, 85% of respondents want retailers to recognize and pick up on their...Read more
Consumer confidence remains “stuck” at -14 points for January as British consumers enter a “wait and see” holding pattern caused by continuing uncertainly over Brexit and the economic and political outlook.Read more
Results from “Consumer Attitudes to Mobile Banking, Contactless Payments & mCommerce Survey 2018: UK/US,” a survey of more than 1,000 smartphone users in the U.S. and U.K., indicate online shopping is having a detrimental effect on physical retailers. Forty percent of survey respondents in...Read more
