A fifth (21%) of online shoppers have made a direct purchase from a social media ad, while 42% say they’ve clicked on an ad but never made a purchase. Another 25% have never clicked on a social media ad, while 12% claim they don’t use social media at all.Read more
There are a few criteria which need to be met for strategic brand purpose work and stand a chance of delivering, which leads to the conclusion Gillette’s ‘#metoo’ ad was a waste of time and money.Read more
According to the Omni-2000 study of 753 retailers from order management software provider OrderDynamics, only 27.5% of respondents currently offer their customers a buy-online-pickup-in-store (BOPIS) option. Read more
On the surface, blockchain seems to be an inelegant solution to an unknown problem, but where it shows real potential is in getting CEOs to care about improving customer experience.Read more
If you’re seeking to use technology to amplify the in-store customer experience, you’re in good company. Nearly 53% of retailers believe investing in in-store automation is a vital part of staying competitive. But tech itself isn’t enough to wow customers anymore. Read more
According to a global Accenture survey of 6,000 respondents, including 1,707 millennials born between 1980 and 2000, many millennial shopping habits are in line with those of Gen X (1965-79) and Baby Boomers (1946-64). Read more
A new bunch of iconic characters from the past are returning to TV screens to help Britain’s largest supermarket promote “100 years of great value”.Read more
Digital adoption is sweeping the globe. The uptake of mobile phones and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore this new reality.Read more
According to BRP’s 2019 Unified Commerce Survey, 87% of consumers are interested in a personalized and consistent experience across channels. However, only 71% of retailers plan to offer the ability to “start the sale anywhere, finish the sale anywhere” to their customers.Read more
After massive data breaches at some of the largest retailers, more than 70% of shoppers are worried about how brands use and collect their personal data. But while tech giants, like Facebook and Google, are under a strict microscope to comply with consumer privacy and law enforcement, other...Read more
Machines started showing signs of life in the human imagination as far back as the mid-19thC – perhaps most notably in Samuel Butler’s 1872 novel, where he wrote about the possibility of machines developing consciousness through Darwinian selection.Read more
That’s according to a new survey Valassis, whose finding revealed that 52% of moms do most or all of their shopping in-store, compared to 27% of dads. For household items, 50% of moms demonstrate this same behavior, versus 24% of dads.Read more
