Black Friday global e-commerce sales growth outpaced Cyber Monday’s in major markets by more than 34% according to proprietary data by eShopWorld, one of the world’s leading cross-border commerce companies.Read more
Grocery retail is going through a significant reinvention as it continues to move into the era of the consumer. Below, Sy Fahimi, senior VP product strategy, Symphony RetailAI, provides his predictions on what retailers will be focusing on in 2019.Read more
Marketers need to stop relying on segmenting people by their age and instead look at values and attitudes if they want to reach their target audience with relevant messages.Read more
Direct-to-consumer brands have claimed the headlines in 2018, credited for their ability to establish personal relationships with consumers and operate at speed compared to big businesses tied up in complex retail contracts.Read more
Dublin Zoo’s marketing team picked a quiet spot amid the noise to break some pretty important news. Proof, if ever it were needed, that loud and expensive isn’t always the effective option.Read more
Pizza Hut Europe is launching its first UK loyalty programme as it looks to reward customers amid growing competition in the food delivery market and the increasing popularity of food delivery in the life of British consumers.Read more
Millennial-focused, social media-first travel site Culture Trip has finally broken from the confines of digital, hoping that a glossy print mag will help foster an “emotional connection” with its readers.Read more
That’s according to a report by the International Council of Shopping Centers (ICSC), which found that omnichannel retailers were overwhelmingly the preferred destination for holiday shoppers, capturing 88% of spending on Black Friday.Read more
Research points to a new wave of interest in door drops, inspired by the broken promises of digital and a growing emphasis on marketing effectiveness. Door drops may not match the visual flair of a TV spot or banner ad, but advertisers must understand that creative cost-effectiveness matters...Read more
With Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.Read more
This was according to A.T. Kearney’s “2018 Holiday Shopping Survey: How Retailers Can Capitalize on Last Year’s Lessons,” in which 40% of respondents plan on buying from different retailers, on and offline, than they did in 2017. Read more
Retailers have long used loyalty cards to learn more about their customers, offer more relevant promotions and drive up sales. The whole business of CRM has been focused on serving the right message to the right customer at the right time through the right channel.Read more
