Increasing numbers of COVID cases and the return of state restrictions do not seem to be stopping consumers from heading in-store for essentials. Read more
As we look ahead to 2021, Marketing Week has identified the key opportunities and challenges that will shape marketers’ working world. Next up, the move towards selective innovation and why brands should be personal, not personalised.Read more
Amid the difficulties of 2020 there have been some bright spots that marketers can learn from and take into 2021. So this year we’re eschewing bad year to focus on the good stuff, from the opportunities of agile working to the role of internal marketing.Read more
In a world of endless screens, best-selling branding author and expert Martin Lindstrom explains why we’re all craving a more tactile experience.Read more
In a world of instant messaging, texts, Twitter tweets, ebooks, podcasts, mini books, video and digital everything, there is something interesting occurring. In the past several months, as the coronavirus and America’s coming face-to-face with racism and inequality are constant news, brands have...Read more
High street retailers and websites in the UK are returning to traditional catalogues and leaflets to grab the attention. Door drops and catalogues showed already during the first lockdown period to be extremely effective with shoppers stuck at home.Read more
The National Retail Federation issued an upbeat holiday forecast despite the ongoing COVID-19 pandemic, citing a strong stock market, rising home values and record personal saving rates.Read more
The findings are part of a new survey by Deloitte, which revealed that 57% of shoppers are anxious about shopping in-store during the holiday season due to the pandemic. (The survey was conducted Oct. 9 – Nov. 2). That’s up from 51% in September, when Deloitte last asked the question. Read more
The events of 2020 have drastically shifted consumer behavior, positioning this upcoming holiday season to be one like no other before for retailers. Since the coronavirus pandemic struck, individuals around the globe have been, in large part, sheltering at home and limiting their trips into the...Read more
More than 60% of respondents plan to shop online for the holidays, according to “Home for the Holidays,” a new survey of more than 12,500 global consumers from the IBM Institute for Business Value. This is a huge year-over-year upswing, as e-commerce accounted for only 20% of holiday sales in...Read more
Black Friday set multiple records for retailers and brands in 2019. Online spending hit record highs, while in-store shopping spiked more than 4% year-over-year as consumers traversed the aisles for items like electronics, sporting goods and clothing. Read more
