As consumers become increasingly conscious of the cost of fast fashion, their plastic consumption and the looming threat of climate change, they are looking for brands to take a stand and show some leadership.Read more
Clarks is leveraging a cloud-based online visitor recognition platform from BounceX to improve its rate of identifying site traffic. The BounceX solution enables Clarks to identify individual site visitors by recognizing their devices and then match them to a database of 100 million anonymized...Read more
According to “Privacy & Personalization,” a study from multichannel behavioral marketing platform SmarterHQ, 74% of respondents say mobile push notifications are the most invasive channel because they view their phone as an everyday tool that’s part of their personal space. Read more
According to research from digital marketing company Bazaarvoice, based on its network of more than 5,700 brand and retailer websites, reviews have a strong impact on seasonal spring shopping decisions made in-store. For example, 69% of online lawncare shoppers read online reviews before making...Read more
A clever print campaign for the German pen-maker, by DDB Dusseldorf, applied a rational message in an emotive context – and turbo-charged the debate around gender equalityRead more
The figures tell a terrifying tale: that unlit rural roads are dangerous places for Swedish wildlife. In 2017 alone, there were more than 60,000 accidents involving animals – with more than a few human casualties, too.Read more
The former CEO of the second-largest advertiser in the world is calling on brands to move on from taking the easy route and short-term focuses to consider how diversity, particularly around disability, can boost businesses in the long-term.Read more
Results from “Analogue to Automated: Retail in the Connected Age,” a global survey of 1,000 retailers and 5,000 shoppers from Planet Retail and Displaydata, indicate that Eighty-percent of shoppers say price is the number one factor for making in-store purchases. And 67% said consistent online...Read more
According to the 2019 Amazon Consumer Behavior Report from Feedvisor, customer loyalty to Amazon is at an all-time high. Almost nine in 10 (89%) of more than 2,000 surveyed consumers, and nearly all surveyed current Prime members (96%) are more likely to buy products from Amazon than other e-...Read more
According to “The Future of Shopping: connected, virtual and augmented,” a new survey including results from more than 1,100 consumers from Periscope By McKinsey, 50% of respondents say the bulk of their shopping activity in the past year was in-store. The smartphone and computer channels tied...Read more
Marketers must be careful of becoming over-reliant on ROI as a means to show their worth to the rest of the business, according to former Heineken and Sainsbury’s marketer Sarah Warby.Read more
According to the Digital Payment Pulse Survey of 383 consumers from digital marketing company Tallwave, digital payments are not just a preferred transactional tool among the young. Results indicate 71% of all respondents had used a digital payment at least once in the previous six months.Read more
