Apple was ranked No. 1 in Interbrand’s “Best Global Brands 2019” report, with a total brand value of $234.24 billion. Rounding out the top five were Google ($168 billion), Amazon ($125 billion), Microsoft ($109 billion) and Coca-Cola ($63 billion). Read more
According to new data from retail analytics platform Edge by Ascential, discount and convenience stores in the U.S. are projected to grow faster than all other offline retail channels over the next five years. Read more
Maintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years.Read more
Uncertainty about Brexit and its impact on the economy has forced companies to pull back on marketing spend and shift money into digital in search of cost efficiencies.Read more
Burger King is partnering with Uber Eats to provide on-demand delivery service across the U.S. Customers can now place orders for a selection of items from participating Burger King restaurants via the Uber Eats app. Read more
That’s according to a new global consumer study by Oracle Retail, which found that, among other things, retailers and customers dramatically disagree on how easy it is to return purchases. Fifty-seven percent of the retailers surveyed noted that returning products is 'very easy.' Read more
Hykkon is the first flagship brand for Wayfair’s European business and is launching across the online furnishing giant’s U.K. and German e-commerce sites. The new collection offers a curated assortment designed to be sophisticated and playful, with modern, minimalist and unexpected elements.Read more
According to our latest holiday shopping study at Bazaarvoice, mid-October to early November is peak research time for holiday shoppers. Last year, starting around Columbus Day, there was a sustained 8% spike in user-generated content (UGC) interaction rate across our network of more than 6,200...Read more
‘German discounters’ and Aldi and Lidl have become synonymous in the retail world. But not for Tesco, which will only refer to the competition as ‘German retailers’. And there is strategy behind the semantics. Read more
Lego is exploring whether it could offer a rental service to become more environmentally friendly. Tim Brooks, Lego’s vice-president responsible for sustainability, says the world’s biggest toymaker was “totally open” to the idea of a product rental scheme.Read more
The former marketing boss of Sainsbury’s Argos believes breaking down hierarchical barriers and reverse mentoring are key to building modern marketing teams.Read more
By 2023, retail e-commerce sales in the U.S. are projected to surpass $735 billion. Even industries that were previously predicated on offline purchases like grocery, healthcare, and banking are now looking to e-commerce to become more efficient and reduce costs. Read more
