Reading and learning can help marketers take inputs and turn them into valuable outputs. The key is to decide what topics are important to you.Read more
GfK’s consumer confidence index has not recorded a sequence of three improving monthly scores in a row since 2014, but the coronavirus outbreak provides a “new note of uncertainty” that could quickly change that.Read more
The move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.Read more
Google’s recent revamp of its product discovery tool is designed to fend off competition in the U.S. from Amazon in the $55 billion search advertising market. Read more
New research from BBH London reveals that just 48% of marketers are confident their investment in CRM has resulted in a better experience for customers. Where are they going wrong?Read more
According to “The Future of How People Shop,” a new survey from marketing technology and consumer engagement firm Valassis, 71% of grocery consumers say they want to get their shopping done as quickly as possible. Read more
If you are wondering whether you have the confidence to make it in the marketing industry, remember to listen to in-vogue marketing mantra less and the consumer a bit more.Read more
