That’s according to a recent ICSC study, “The Halo Effect: How Bricks Impact Clicks,” which found that opening a physical store leads to a 37% average gain in overall traffic to a retailer’s website and increases its share of web traffic within that market by an average of 27%. The opposite is...Read more
JICMail was launched on 18th January 2018 by Whistl. Find out why the Farm Foods leaflet arrived in the home and was read/looked/glanced at by the household co-ordinator who happens to be the female in the household. Over the course of 18 days it is re-read, discussed twice and put in the usual...Read more
Old media habits die hard. Most research continues to show 50% to 60% of advertisers don’t even consider news media. That’s a crazy proportion missing out on some great options. The message is not to always use news media –just to consider it. Read more
From the reasons why digital transformation is “made up” to the struggles with brand purpose, we round-up all the big news from the second day of the Festival of Marketing.Read more
This was according to “Retail Index: 2018 Analysis & Holiday Outlook,” a study from DynamicAction. The study, which tracked online purchases of general merchandise, home goods and apparel, revealed that new customer orders are down 5% year-to-date compared to 2017. Read more
GlaxoSmithKline (GSK) is rethinking how its organisation is structured to compete in the digital world as it faces competition from direct-to-consumer and online pureplay businesses.Read more
US beauty giant Coty, owner of brands such as Rimmel, Max Factor and Wella, has embraced the challenges of GDPR in a bid to reframe the consumer experience. Read more
Congratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Asos, Grand Prix winner Bodyform, and Nationwide CMO Sara Bennison, who has been crowned ‘Visionary Marketer of the Year’. Read more
Businesses are increasingly looking for evidence from marketers that shows why they should invest in the discipline and the impact that investment will have on the top and bottom lines.Read more
We are sorry you couldn't attend the International Doordrop Media Congress in Vienna last month. We are looking back at a very successful and inspiring event. It was a pleasure hosting this event and meeting Doordrop professionals from all over the world. Read more
ccording to a survey of the marketing industry by the IPA and ISBA, 75% of marketers and 73% of agencies agree that short-term tactical needs often take priority over longer-term objectives. Some 58% of marketers and 43% of agencies agree marketing direction regularly changes to meet the demands...Read more
For the sixth year running, Apple was ranked No. 1 in Interbrand’s 2018 Best Global Brands report, with a total brand value of $214.48 billion. Google ($155.8 billion), Amazon ($100.76 billion), Microsoft $92 (billion) and Coca-Cola ($66 billion) rounded out the top five. Read more
