As consumers become more health conscious and ethically driven, the ice cream sector has seen a burst of innovation with new players entering the market and driving a change in behaviour.Read more
Every year, on the third Friday in November, apocalyptic levels of chaos descend on to high streets across the UK as bargain-hungry shoppers abandon all dignity and hunt for the best deals.
You will never hear a group of marketers disagree that they are ‘the voice of the customer’. Seldom will anyone within the industry disagree that marketers should ‘own the customer journey’. And never would any marketer claim that they should be anything other than ‘customer centric’.Read more
Brands are missing out on billions of pounds by failing to take a gender-balanced approach to marketing that supports, rather than undermines, the self-esteem of female consumers. This is a serious oversight given that 80% of household purchase decisions are made by women.Read more
The $4bn US company that has taken the fitness sector by storm is investing £50m in the UK, including £7m in advertising, as it looks to get its “unique” product and proposition in front of as many people as possible.Read more
Singles’ Day started in the 1990s when young single people used it as an excuse to get together. Then in 1999 Alibaba co-opted it and turned it into a shopping event. Now it’s not just a single day, it’s a 20-day shopping festival, the biggest event in retail and ecommerce in the world and an...Read more
Oh dear. It looks like this year’s selection of Christmas ads, which have seen Kevin the Carrot face-off with a wicked parsnip, Elton John travel back in time to the moment where it all started, and Holly Willoughby shamelessly plug some ‘must-have’ jumpers, have failed to get festive pulses...Read more
The campaign shows Father Christmas and his reindeer visiting house after house on Christmas Eve dropping off presents for the children. However, while Santa Claus is able to keep himself going with a steady supply of mince pies, his reindeers don’t have any treats to sustain themselves.Read more
87% of consumers prefer to shop for groceries in person, according to a survey from Vixxo. The preference spanned different age groups, with nearly all Baby Boomers (96%) and a vast majority of Millennials (81%) opting for the in-store experience vs. online.Read more
A new survey from Junior Achievement (JA) reveals that a majority of teens (54%) plan to do much of their shopping at such brick-and-mortar discount stores this holiday season. Read more
Brands that want to improve marketing effectiveness need to balance long- and short-term effects and ensure they don’t forget about the importance of creativity, according to marketing effectiveness experts.Read more
Marketers have been debating personalisation in earnest for over a decade, since the time when it meant no more than including someone’s name in an email or on a piece of direct mail. The sophistication of targeting technology has undoubtedly increased since then, yet there remains a sense that...Read more
