The study also found that 90% of U.S. adults plan to shop in-store for gifts and other related goods, and 97% of holiday shoppers plan to shop with a retailer that has a physical presence. Read more
From marketing investment to key KPIs, ‘winning’ brands – those that have seen revenue rise – share a number common characteristics when it comes to driving growth.Read more
According to a survey of 1,000 consumers from streaming in-store music provider Cloud Cover Music, 92% of respondents say a clean, organized store environment increases likelihood of purchase. Other in-store features that encourage spending include a spacious, open environment (71%), comfortable...Read more
British luxury brands are showing their resilience in the face of ongoing Brexit uncertainty by focusing on global growth, tapping into their authentic heritage and joining forces to support the wider community.Read more
According to a recent survey of U.S. and U.K. retailers from provider Eggplant, 95% of respondents recognize the importance of evaluating how customer experience impacts business outcomes. Percentages measure customer experience such as customer growth (74%), company growth (71%), and revenue...Read more
70% of consumers want to know what the brands they support are doing to address social and environmental issues and 46% pay close attention to a brand’s social responsibility efforts when they buy a product, according to Markstein, a communications agency, and Certus Insights, a public opinion...Read more
Nearly nine in 10 (87%) parents say their Gen Z children influence purchase decisions, according to the National Retail Federation’s Fall 2019 Consumer View. The findings revealed that Gen Zers influence 48% of purchases parents make specifically for them along with 36% of household purchases...Read more
At least that’s according to a report by Coresight Research, which finds that 24/7 online shopping has re-shaped consumers’ shopping behavior. The season accounted for almost 24% of all sales in the late 1990s, but has slowly but steadily slipped to 21%. Coresight expects the trend to continue...Read more
That’s according to the 13th Annual Holiday Shopping Survey from Accenture in which 45% of shoppers said they are more likely to do their holiday shopping with retailers that address wider social issues through their business practices and working conditions.Read more
According to a new survey of over 2,000 U.S. consumers from online marketplace OnBuy.com and Morning Consult, 65% of respondents cited well-made products as a determining factor in their loyalty to a personal care brand. Read more
According to a new survey of 528 online shoppers from marketing research firm Clutch reveals that 54% of respondents are members of at least one subscription box service. Of these respondents, a leading 29% are members of Dollar Shave Cub.Read more
The chocolate giant, who will be selling the brand through Mondelēz, says its latest range of confectionery products, named “Cacaofruit Experience,” marks the creation of a next-generation food and drink category.Read more
