That’s according to a new survey Valassis, whose finding revealed that 52% of moms do most or all of their shopping in-store, compared to 27% of dads. For household items, 50% of moms demonstrate this same behavior, versus 24% of dads.Read more
According to the DMA, 73% of customers prefer to use email when communicating with companies. Its research also suggests that for every £1 spent on email marketing, the average return on investment is £42.24. Read more
According to a study from Retail Systems Research, “Location Intelligence in Retail: The Value of ‘Where,’” retail winners are much more likely to utilize location-based intelligence and analytics to deliver a personalized experience to mobile consumers.Read more
Brands must avoid getting carried away with personalisation because while it can help improve the customer experience it isn’t the be all and end all it is often billed as.Read more
The 2K19 Coupon Intelligence Report from omnichannel marketing platform Valassis reveal behavioral trends and preferences of consumers in the online grocery vertical. Overall, 63% of consumers make all or most of their food purchases in-store. Read more
Coca-Cola is gearing up to launch a ready-to-drink Costa product in “the coming weeks” as it praises “constant innovation” for solid results. The drinks giant beat estimates for quarterly earnings, with growth boosted by its water, sports drinks and Coca-Cola Zero Sugar beverages.Read more
Procter & Gamble (P&G) believes there is still room to invest and grow in the grooming category despite its ongoing poor performance and the impact this is having on overall business results.Read more
Seventy percent of consumers at least “occasionally” consider the environment when shopping, but only 52% have adjusted their purchasing decisions based on the environmental benefit claims of products marketed as “green,” according to consulting firm A.T. Kearney’s “2019 Earth Day Consumer...Read more
By some accounts, the third era of digital retail (the first era began with Amazon in 1995 and the second began with the launch of the iPhone in 2007) will be more digital, while feeling more human. One of the top technologies that fulfills these seemingly contradictory requirements is augmented...Read more
Ribena is launching a new creative platform in a bid to “future proof” the brand amid declining juice sales. The 64-year-old juice brand is repositioning itself to focus on its heritage with a new tagline, ‘Blackcurrant Artistry since 1938’, which it hopes will make it more appealing to an older...Read more
According to “What do consumers think of loyalty programs” from online research platform YouGov, 64% of all adults belong to at least one loyalty program. But the rate of loyalty membership varies by generation. The most loyal generation is 55-to-64-year-olds and the least loyal is age 18-24. ...Read more
According to a new consumer survey from creative portfolio website Visual Objects, nearly eight in 10 people (79%) who use shopping apps do so when they are at home, instead of on the go or in another store. The apps that see the heaviest in-home use are: Read more
