Retailers looking to create the “Store of the Future” should include a few key technology offerings. That’s according to a new study from Boston Retail Partners (BRP) in which 55% of consumers are more likely to shop at a store with self-checkout and 57% will choose a store offering automated...Read more
Against a backdrop of an increasingly competitive automotive market, Auto Trader put its foot on the accelerator and shifted its marketing strategy up a gear in a big drive to help it maintain its market share.Read more
Concerns about return on investment, big data and security issues and establishing trust between the brand and consumers top the list of concerns keeping marketers up at night, according a survey conducted by brand engagement and customer loyalty research consultancy Brand Keys. Read more
The campaign has been funded by an alliance of all the UK’s major supermarkets and Birds Eye, with the 60-second TV ad featuring a yoo-hooing sprout and ugly turnip looking to reinvigorate how vegetables are viewed and encourage kids to eat more.Read more
Digitally native brands will continue to gain market share from traditional retailers, helped by their ability to deliver a highly personalized customer experience.Read more
The streaming giant has ended a dominant run for the German discounters in YouGov’s annual BrandIndex buzz rankings after a year in which it saw subscriber numbers soar and had both popular and critical hits with titles such as Bird Box and Roma.Read more
Customer expectations are rising, and marketers are frantically trying to keep up in a world where connected and real-time experiences are considered the norm when interacting with brands.Read more
The P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.Read more
It’s tough on the high street, but some brands are maintaining margins and delivering surging profits. From understanding the core customer to keeping up with the latest trends, what are they doing so right?Read more
Tesco saw UK sales rise 2.2% in the Christmas period, its best festive results in nearly a decade, as its “more connected” marketing campaigns helped boost quality and value perceptions and its NPS.Read more
