The new world of data has led to the coining of the phrase Industry 4.0, which signals big opportunities but also the need to adapt business models and customer experiences to shifting technologies and expectations.Read more
The last decade has been a turbulent time for Royal Bank of Scotland as it looks to regain and retain customer trust while navigating a new business environment that has seen consumer expectations raised by brands such as Uber and SkyScanner.Read more
Tesco CEO Dave Lewis says it has taken the retailer three years to get its corporate brand, supplier relationships and own-label to a place where it can be competitive at the value end of the market again and now is the time to start communicating that.Read more
That’s according to a new survey released by global consulting firm AlixPartners, which also found that 87% of consumers say they will spend as much or more this season, with 36% falling into the more category. Read more
Speaking at a press briefing on 25 September, chief executive Simon Wolfson told Marketing Week that print, TV and direct mail “definitely” no longer deliver the level of ROI they once did, while digital is generating “impressive” returns.Read more
As marketers come under increasing pressure to prove the value of their investments, creating a culture of effectiveness and setting teams up so they can show how marketing leads to business growth is becoming a necessity.Read more
The service, ‘Mobile, Pay, Go, allows users to pay for items without having to use a till. Part of the M&S mobile app, it allows users to scan products as they go and then pay for items worth up to £30 via their iPhone using Apple Pay or a saved card on their M&S.com account.Read more
Consumed by seven in 10 consumers in the countries it is present in, it is one of the largest snacking companies in the world responsible for filling our cupboards and fridges with brands including Cadbury, Oreo, Milka, Toblerone, Tuc and Philadelphia.Read more
Insurance provider HomeServe has seen an increase in marketing effectiveness since the introduction of the General Data Protection Regulation (GDPR) despite the fact it is now communicating with a smaller pool of consumers.Read more
OVO Energy, and its vision to create an unstoppable “energy system of the future – one that puts people and the planet first,” was the perfect fit for a values-led agency with a point to prove.Read more
Unilever is urging the marketing industry to show more “progressive” portrayals of people in ads after finding that while strides have been made to eliminate harmful and regressive stereotypes the industry is failing to show people in forward-looking roles.Read more
In fact, a majority (88%) plan to shop in stores this holiday season, according to the “In-Store Holiday Shopping” study from Natural Insight, a cloud-based retail execution and workforce management platform provider.Read more
