Shoppers will visit brick-and-mortar stores in 2020, but won’t check their devices at the door. According to a new survey investigating the 2020 shopping habits of more than 16,000 consumers from mobile rewards app Shopkick, physical interactions with products will still play a major role in...Read more
The ELMA Board and members are very pleased to wish you A Happy and Prosperous New Year. We look forward to working with you this year. Access the latest 2018 Doordrop Census Data Read more
Retailers can expect e-commerce growth to continue to accelerate in 2020. That’s according to ABI Research, which said that total e-commerce revenue in 2020 will reach $3.52 trillion.Read more
As the Holiday Season is upon us, we find ourselves reflecting on the past year and those who have heped to shape our association. It has been quite a year for all of us! We hope that 2019 has been just as memorable for you, your colleagues and your loved ones. We look forward to working with...Read more
ELMA publishes today its 9th year analysis of European door drop media spend and usage across 17 countries.
Doordrop Media is still strong in spite of the increase in digital budgets. Total door drop volume across 17 markets is estimated at 96 billion items in 2018
GfK’s consumer confidence index shows a “clear sense of change” in sentiment this month, with a jump in perceptions of the economy, people’s own finances and the purchase index. While the survey was run before the result of the general election, it suggests people expected an “unambiguous”...Read more
About nine out of 10 consumers (89%) would like retailers to offer digital receipts as an option, with millennials and younger Americans are out front on adoption of the no-paper receipt, according to a survey by green economy organization Green America. Nearly 40% of respondents have already...Read more
According to The E-commerce Trends Survey of more than 1,200 global companies engaging in digital commerce from monetization platform 2Checkout, 61% of respondents plan to increase their budgets. Another 15% will stay the same, and only 5% will cut their e-commerce budgets.Read more
According to the Verizon Holiday Retail Index, e-commerce traffic for the weekend of Dec. 14-15 increased 26.6% compared to the period of Nov. 1-27. Verizon analysis indicates the combination of promotions and shipping deadlines drove solid results for the weekend, which was the last weekend for...Read more
An estimated 147.8 million consumers expected to shop online and in-store on Super Saturday, Dec. 21, according to the annual survey released Tuesday by the National Retail Federation (NRF) and Prosper Insights & Analytics. That compares with the 189.6 million unique shoppers over the full...Read more
According to Sensormatic Solutions’ ShopperTrak predictions, retailers should prepare for an influx of in-store traffic on Super Saturday, Dec. 21, which will rank as the second-busiest shopping day of the 2019 holiday season. The day after Christmas is also likely to be a big shopping day.Read more
For the sixth straight year, e-commerce agency Absolunet has released its list of the top 10 e-commerce trends to watch for in 2020. Since 2015, Absolunet says it has predicted the top 10 e-commerce trends for the upcoming year with an 87.5% accuracy rate. Read more
