According to “What is Your Data Really Worth?,” a new global study of 1,350 business and IT decision-makers from data analysis platform Splunk, organizations that place a strong strategic emphasis on data and its business value add an average of 5.32% to their annual revenue. Read more
As brands all over the world rush to talk about ’empowering women’ on International Women’s Day, do Brits feel women are represented better in advertising now than five years ago?Read more
The parent company of John Lewis and Waitrose has reported its third consecutive year of profit decline and new chairman Sharon White is thinking about how to modernise the retailer’s long-standing price promise.Read more
As experiences become the main currency between brands and consumers, marketers need to shift what they offer from materialism to meaningfulness.Read more
Reading and learning can help marketers take inputs and turn them into valuable outputs. The key is to decide what topics are important to you.Read more
GfK’s consumer confidence index has not recorded a sequence of three improving monthly scores in a row since 2014, but the coronavirus outbreak provides a “new note of uncertainty” that could quickly change that.Read more
