According to the most recent Deloitte Global State of the Consumer Tracker, which surveys at least 1,000 consumers in 18 countries including the U.S., three in four U.S. respondents plan to spend the same or more on apparel and restaurants in the coming weeks.Read more
According to a new survey of consumers from digital savings platform Offers.com, three in 10 (31%) respondents say that since the start of the pandemic, they have become more likely to choose less expensive products or look for a good value. Read more
2020 was the best and worst of years for retailers. It saw the demise of some much-loved stores, while others went from strength to strength. Retailers able to pivot have proven they can use technology not only to unlock new efficiencies, but also to build new customer relationships. Read more
Eight in 10 consumers plan to shop online in some fashion, even when the COVID-19 pandemic comes to an end, a “staggering” statistic that reflects how far the digital acceleration of e-commerce has migrated across all demographics, geographies and industries.Read more
Throughout the pandemic the need for trusted information has never been higher. The growth in reader numbers show it. Research validates it. And even The Queen recognises it.Read more
Customers have been more likely to frequent local businesses that offer omnichannel services during COVID-19, and will continue doing so post-pandemic.Read more
Says Ian Gibbs, Director of data leadership and learning at JICMail: “They (advertisers) didn’t necessarily have to spend any more money but there were just people looking at their mail more. And that kind of efficiency in an above-the-line channel is quite compelling.”Read more
Amid a digital media landscape littered with ephemeral images and quickly forgotten memes, the cover of a print magazine stands out as something more permanent and worthwhile. Read more
Titan wanted to test whether improving its customer experience with more personalisation would drive additional sales. Nearly 30,000 personalised brochures were mailed out to new and existing customers generating an incredible ROI 37:1, an increase of 533% compared to non-personalised brochures...Read more
