• 16/11/2020

    Survey: New year will bring some new shopping habits

    A majority of consumers say COVID-19 will continue impacting how they shop in 2021, but brick-and-mortar retailers have reason for optimism.Read more

     

  • 10/11/2020

    NPD Group predicts this year’s holiday sales drivers

    Practical splurges and gifting driven by guilt will be the big sales drivers this holiday season.Read more

     

  • 02/11/2020

    Marketing in a changed media landscape

    Access to media is more immediate and much easier for billions more consumers. Marketers must now identify where this is a positive thing, and where it threatens their very existence. Read more

     

  • 02/11/2020

    News brands role in providing facts and opinion

    A major new study ‘World Without News’ explores the role of news brands in a contemporary landscape. The research has revealed how the nation’s appreciation and value of journalism has increased significantly since the onset of the global coronavirus pandemic.Read more

     

  • 29/10/2020

    Salesforce: Connected consumers expect omnichannel convenience

    The COVID-19 pandemic has accelerated a digital shift in consumer behavior, and retailers need to adapt their customer experience.Read more

     

  • 29/10/2020

    Adobe: 2020 holiday online spending to break all previous records

    E-commerce spending is set to skyrocket this holiday season as many customers continue to limit their time in physical stores amid the pandemic.Read more

     

  • 27/10/2020

    Oracle: Holiday shoppers will spend more, return less

    Six in 10 consumers plan to spend the same or more on the holidays as they did in 2019, and the percentage planning to make returns has dropped by half.Read more

     

  • 26/10/2020

    Survey: BOPIS, brand values can lead to happy retailer holidays

    Many consumers are scaling back their holiday plans, but retailers can still capture their spending. Read more

     

  • 26/10/2020

    Forrester: Five predictions for retail 2021

    Retailers will invest more in logistics than any other line item in 2021 and mall operators will entirely reinvent themselves and their business operations.  Read more

     

  • 08/10/2020

    Shopkick: Halloween lives on with in-store shopping, trick-or-treating

    This year’s Halloween festivities appear similar to years’ past — from trick-or-treating to shopping in stores —despite the pandemic.Read more

     

  • 08/10/2020

    Promotions can make or break holiday success

    Retailers seeking to overcome the uncertainty of the 2020 holiday season should focus on running promotions digitally and earlier than ever.Read more

     

  • 07/10/2020

    Gousto on developing an ‘empathetic’ data strategy

    Marketers should shift their data strategy from A/B testing and growth hacking towards empathy, insight and offering a better customer experience, says Gousto CMO Tom Wallis.Read more