Devos Lemmens is a Belgian producer of sauces and dressings. With this campaign they wanted to raise awareness regarding the launch of their new ready-made hot sauces.
The campaign included a door to door distribution of samples and coupons within the Eastern and Western Flanders region
We questioned consumers that received the sample with the coupons as well as consumers who didn’t, so that we could could measure the impact of the campaign on brand awareness. Results show a massive impact on the brand recall and the purchase intention. For most consumers, the sample lead to a positive experience. Mission accomplished!