Dpiù chain of supermarkets in Italy wanted to increase footfall at a new point of sale following its opening in Rome and generate new traffic using a discount coupon

The Objective

The objective was two-fold i.e Inform residents of the opening of a new point of sale adn improve turnout at the point of sale

The Campaign

With this goal in mind, Dpiù targeted households located in the surrounding area close to the new point of sale and commissioned ID Distribuzioni to distribute 10,500 flyers within the catchment area of the new store in Rome.

This door to Door distribution was combined with a marker-shaped cardboard hanging outside the mailbox.

The cardboard outside the mailboxes underlined in a creative way the retailer’s flyer delivery method and the opportunity for consumers to get a discount on their grocery shopping.