Futuroscope in France was about to launch a new attraction at the amusement park i.e a new “ROBOT” activity

The Objective

To maximize Futuroscope's awareness within areas of a high propensity to visit this new attraction.

The Campaign

Futuroscope launched a door drop campaign  with Adrexo, French letter box  operator. A “LINK”, Premium leaflet  was distributed to 250K households targeted around the city of Poitiers.  

The Results

A  wonderful beautiful branding campaign, bookings for the park and this new attraction exceeded expectations as well as a great return on investment - A high value audience, furthermore door drop media performed better than any other other communication tools including in-store advertising