The objective was also to promote the new concept store with a creative and high impact leaflet distribution.
Kiabi asked Italia Distribuzioni to target:
- Households located within the surrounding area close to the new Arese store
- All residents were to receive as follows 1 pinwheel-shaped leaflet per house number + a flyer per family
In total, ID distributed 50,000 flyers and 15,000 pinwheel-shaped leaflets