Kiabi Italy wanted to inform residents of the new Kiabi store opening within the shopping center "Il Centro" Arese(MI) in Milan.

The Objective

The objective was also to promote the new concept store with a creative and high impact leaflet distribution.

The Campaign

‚ÄčKiabi asked Italia Distribuzioni to target:

  • Households located within the surrounding area close to the new Arese store
  • All residents were to receive as follows 1 pinwheel-shaped leaflet per house number + a flyer per family

‚ÄčIn total, ID distributed 50,000 flyers and 15,000 pinwheel-shaped leaflets