The Objective
Lavazza wanted to promote awareness of this new range and increase sales of its «Lavazza Prontissimo»
The Campaign
Lavazza targeted:
Consumers 25-54 years old, with a specific focus on the age range 25-34 year old and educated to degree level or a young professional profile.
Medium-high / high socio demographic households
consumers who live within the proximity / catchment area of a major hypmarkets and Supermarkets or shopping centers in Rome and Milan
In total, ID Distribuzioni distributed 300,000 samples of Lavazza Prontissimo via a door drop campaign which included a door hanger with the sample.
