Liebig has just changed its tagline for its new range of soups and wanted to introduce those to French consumers
To drive traffic to stores thanks to various coupon options
- A “LINK”, or Premium leaflet was distributed to 5 million households
- A targeted distribution in French areas where Liebig needed to increase its sales and penetration
- National sales increase +7%
- market share gain + 0,6% (in volume)
The door drop activity incentivized consumers loyal to other competitors brands to buy Liebig soups and especially this new ranges of soups.
Very favorable consumers’ behaviors and opinions : 70% households that received this LINK leaflet remembered the campaign.