To launch a new product «Capsule espresso L'Or», promote the awareness and increase sales of «Capsule espresso L'Or»

The Objective

To promote the L'Or brand and increase sales of «Capsule espresso L'Or» For this Door Drop Distribution, ID Distribuzioni delivered a L'Or branded bag with a sample of capsule «L’Or espresso» and a discount coupon.

The Campaign

The target was households located within the Esselunga supermarkets catchment areas
Age group Consumers 20-44 years old
Medium-high / high socioeconomic level
Timing: July 2017
Distribution of 20,000 bags​

The Results

Great success, customers really appreciated this initiative. Many consumers even contacted the client to thank him for the complimentary sample delivery and to ask more details on where to buy the product.