Online retailer, Music Magpie, wanted to test how Doordrop Media could influence their online sales as part of an integrated campaign. A Classic Doordrop was distributed around the North West area, advertising a 25% off sale promotion.
Whistl determined the best sectors to target based on insights from a combination of customer data and geo-demographics to produce a Mosaic profile. This strategy reached existing customers and identified new customers who would engage with the brand.
69% increase in online sales in areas with Digital and Doordrop activity. Digital activity deployed across the campaign. In postcode sectors with Doordrop activity, online sales increased by 69% versus non-dropped sectors. Music Magpie will continue to use Doordrop as an effective part of their media mix.