OVO Energy encourages app downloads through intelligent doordrop

The Objective

OVO Energy wanted to incorporate door drops as part of their multichannel, integrated approach, to drive new customer acquisition and build awareness of OVO Energy as a ‘Smart  Energy’ provider . 

The Campaign

Whistl built a blended targeting model that used four different data sources. A base of 4.2m households were identified as the most responsive whilst maintaining a full UK geographical spread. 5 different creative solutions were deployed.

The Results

Door Drops had an instant impact on sales generating a 35% increase in response. Door Drops started 3 weeks into a TV campaign, with an instant positive impact on sales, generating a 35% increase in response.