OVO Energy wanted to incorporate door drops as part of their multichannel, integrated approach, to drive new customer acquisition and build awareness of OVO Energy as a ‘Smart Energy’ provider .
Whistl built a blended targeting model that used four different data sources. A base of 4.2m households were identified as the most responsive whilst maintaining a full UK geographical spread. 5 different creative solutions were deployed.
Door Drops had an instant impact on sales generating a 35% increase in response. Door Drops started 3 weeks into a TV campaign, with an instant positive impact on sales, generating a 35% increase in response.