P&O Cruises wanted to drives sales, Ship Visits and increase the number of new Guests using Whistl’s intelligent doordrop

The Objective

To create a GDPR compliant highly targeted doordrop campaign.

Whistl were challenged to:

  • Generate Cruises bookings
  • Increase penetration of new customers to P&O Cruises
  • Generate incremental Ship Visits within a close proximity to Southampton Docks

 

The Campaign

A well-branded 12 page creative , tied into P&O Cruises above-the-line advertising featuring Rob Brydon and featured a clear call to action indicating one could get additional on-board credit and book for a minimal 5% deposit.  

Whistl built a targeting model using  anonymised customer data. A sophisticated targeting model was created to unlock key postcode sectors with high propensity, high value customers both nationally and within areas of Southampton.

The Results

Generated a VERY positive ROI as well as a YoY increase of 94% of Ship Visits booked directly from the doordrop i.e over 4,600 NEW guests generated from Doordrop Media

 

“We appointed Whistl to apply their data, insights and analytics to plan and build our doordrop media test and learn campaigns.
Since working with Whistl, not only have they driven the right targeting model and approach, they fully understand our business, ask the right questions and always come up with solutions to drive the right strategy
Whistl have been fundamental in ensuring that any activity we are planning, that the doordrop is integrated with other media. Whistl have made the whole booking process with Royal Mail and our printers a very easy customer experience”