![](/sites/default/files/styles/large/public/inline-images/volantinopompadouresterno.jpg?itok=1wUpl3pX)
![](/sites/default/files/styles/large/public/inline-images/sampling.jpg?itok=EsrfetN5)
The Objective
To increase brand awareness for Pompadour Herbal tea and product awareness for the following range "6 Erbe", "Drenante" and "Depurativa
![](/sites/default/files/styles/large/public/inline-images/volantinopompadourinterno.jpg?itok=JcfFgCJh)
The Campaign
Distribution of 230,000 leaflets with samples, targeting households located within the catchment areas of Esselunga supermarkets.
Distribution focused on target penetration within a specific radius and drive time. The leaflet and sample were only delivered to private letterboxes and not common ones.
https://www.youtube.com/watch?time_continue=9&v=dt-p_q1QBV4The Results
Pompadour were very pleased with the results which exceeded their expectations.