The Objective
To increase brand awareness amongst women for this retail chain in Norway
The Campaign
The campaign developed by the agency Carat took place in September) 2015
The test to measure brand awareness was conducted via the web through the YouGov panel during week 39 2015
Target was women age 25-55 years, living in Norway.
1,005 interviews were carried out to measure the recall rate for each media channel. In total a combination of 7 media channels were used.
The Results
The single channel that has the greatest impact is Door drops
Neither TV nor Radio manages to do a good job on their own in comparison to the combination of all channels
Door drops & TV are a good combination. Radio is the media that is the least conducive to increase brand awareness