Delta Post was due to deliver fresh foods i.e fruits via a brown paper bag that the distributors would hang on consumers' doors. The bag also contained an exclusive discount coupon from the City of Humanity and certified by the Turkish Quality Service Approach Body. Delta Post first needed to identify consumers who have moved from the countryside to the city and also arrange the warehousing and packing of these fresh fruits.
During 4-Day Distribution, The Migros / Taze Direct Customer Service team kept on receiving Thank You E-mails, Social Media messages and posts from urban families the message was always the same i.e consumers were made to feel part of the Migros family like employees.
In turn, The Delta Post Customer Satisfaction Team never experienced such a positive level of response and Migros was extremely pleased with the results.