23 December: ELMA publishes today its 9th year analysis of European door drop media spend and usage across 17 countries.
Doordrop Media is still strong in spite of the increase in digital budgets.
Total door drop volume across 17 markets is estimated at 96 billion items in 2018
Total door drop media spend across 17 markets is estimated at €3.9 bn in 2018
The largest volumes by country in 2018 remained the same as they were in 2017 i.e Germany followed by France,The Netherlands and Italy.
During 2018, 2 Scandinavian countries allocated the greatest percentage of advertising spend for door drop with Finland at 6.4%, followed by Denmark (5%) and then Austria (4.7%).
"Overall we find the doordrop channel is in relatively robust health. Small decreases across volume and spend metrics still mean that we are out-performing all other print media as the declines in circulation of newspapers and magazines in all markets herald steeper declines. The enduring performance of our channel enjoyed by advertisers across Europe ensures I remain confident that we will be a channel that will grow again in the coming years." commented Mark Davies, ELMA's Chairman.
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