According to ICSC, over 8 in 10 shoppers plan to head into physical stores for their back-to-school shopping this year. Despite the digital surge, brick-and-mortar retail remains essential—especially for time-sensitive and high-stakes seasonal moments.
Why? Consumers crave immediacy, inspiration, and a tactile experience. Retailers that combine in-store convenience with localised promotions and multichannel messaging stand to gain the most.
Back-to-School Means Back In-Store
