Irish grocery sales are on the rise - up 5.2% in the latest four-week period, according to Kantar!
Despite ongoing cost-of-living pressures, Irish consumers continue to prioritise value, with own-label and loyalty programmes driving spend. Shoppers are turning to discounters, shopping little and often, and increasingly using technology like self-checkouts and apps to manage budgets and save time.
Key takeaways:
- Sales volumes rose for the third month in a row
- Branded sales (+5.1%) nearly kept pace with private label (+5.2%)
Irish grocery sales are on the rise
