Marketers really need to stop treating Gen Z and Gen Alpha as one blended “young audience.”
They may sit next to each other demographically, but they are growing up in very different worlds.
Gen Z came of age with social media, economic uncertainty, and a strong expectation that brands should stand for something real.
Gen Alpha, meanwhile, is growing up AI-native, with more instinctive expectations around interactivity, gamification, seamless UX, and hyper-personalized experiences.
That matters because the playbook is already shifting.