Marketing does not need more channel hype. It needs more channels that pay back.
That is why the ROI case for door drops is worth paying attention to.
When you combine strong engagement, precise targeting and a physical format that drives recall and trust, you get something many marketers are looking for right now: a channel built not just to reach audiences, but to convert them.
Too often, media conversations are driven by novelty.
But boards do not fund novelty.
They fund results.