For years, Aldi and Lidl were often spoken about as if they were interchangeable: German roots, no-frills stores, sharp pricing, private label dominance.
But the UK grocery market is showing something more interesting.
Lidl is now Britain’s fastest-growing bricks-and-mortar grocer, with its market share rising to 8.4%, while Aldi’s has slipped slightly to 10.6%. Lidl’s sales were up 8.7% year-on-year, compared with flat growth at Aldi.