Growth in grocery is not only about price. It is about trust, relevance and execution.

Kesko’s Q1 performance in Finland is a good reminder of that.

The retailer reported net sales growth of 7.1% to €3.03 billion, while its grocery division saw growth in sales, profit and market share for the first time since the pandemic. K Group’s grocery sales grew 4.4%, ahead of the 2.9% market average.

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