Either way, it tells us something important about today’s grocery market.
According to Retail Week, Lidl has moved ahead of Morrisons to become the UK’s fifth-largest grocer, reaching a record 8.6% market share in the latest Worldpanel data. Some will see this as a symbolic milestone. Others may argue the gap is narrow and the ranking could shift again.
Lidl overtaking Morrisons: seismic shift or statistical footnote?
