A recent MPAC Survey 2025 highlighted by ESM Magazine shows that while younger consumers are digital natives, 76% of 18–35-year-olds still prefer shopping for food in supermarkets, while 14% buy online for convenience.
So, the future of retail is not simply “digital-first.” It is choice-first, trust-first and relevance-first.
A few insights stand out:
- Social media is now a major purchase driver, especially TikTok
- 57% of young consumers are comfortable with AI product recommendations
Gen Z and Millennials are reshaping grocery consumption in Spain
