With many traditional brick-and-mortar retailers struggling in the new era of retail, online-first retailers such as Warby Parker and even Amazon have become increasingly invested in getting into the physical store game. These retailers and others like them have mastered the art of getting visitors’ attention online within two to three seconds, keeping it once they’ve got it, making it all about the customer from arrival to checkout, learning as much about the customer as possible along the way, and continuing the conversation well beyond their visit. Yet, they realize there are still three things standing between them and their customers: physical space, a human connection, and coveted in-store/in-person data.
