Virtual reality shopping is here and consumers — or at least the ones that are tech-savvy — are ready to use it. Seventy to eighty percent of "early tech adopter" consumers are eager to use virtual commerce technology to design rooms, customize products and shops with friends from across the globe, according to a study from L.E.K. Consulting. The report said that retailers are ramping up investments in two types of virtual commerce technology: virtual reality (VR), where consumers use headsets to enter a completely digital world; and the more-accessible augmented reality (AR), where they use their smartphones to get information (such as prices and color selections) overlaid on a picture of the physical showroom or shopping space.
