The last five years of JICMAIL data shows that 99% of consumers engage with their Business Mail in some way – showing the exceptionally high value consumers place when urgent and critical messages are sent via the mail channel.
Additionally, this analysis also shows that approximately 40% of Business Mail is also driving some kind of commercial action, which includes visiting the sender’s website, going intstore and making a purchase or donation.
JICMAIL data shows Business Mail is highly valued by consumers. For more insight into consumer behaviour with Business Mail and how this can be used for improving your mail campaigns, get in touch.