A new survey finds online shoppers are increasingly unhappy:

  • 88% of US & 79% of UK consumers report unmet expectations.
  • Top frustrations: Increased prices, late deliveries, and high shipping costs.
  • Gen Z most dissatisfied: Report high rates of negative online shopping experiences.

Consumers are demanding:

  • Lower prices, free shipping, and faster delivery.
  • Many plan to tighten online spending due to inflation.