Under the ownership of Amazon, Whole Foods Market is changing the way some products are sold in its stores — and asking vendors to help pay for them.Read more
Why is it that our best-laid out plans — from promotions, floor resets to new product launches — look great on paper, but fall flat in their execution?Read more
Although there has been an uptick in e-commerce when it comes to pet owners, many prefer to purchase products for their from brick-and-mortar locations like PetSmart and Petco.Read more
Launching at the 2018 Consumer Electronic Show (CES) today (8 January), UV Sense looks to help consumers keep track of how much sunlight users are exposed to – and encourage them to protect themselves against harmful UV rays.Read more
Direct Line has restructured its marketing effectiveness division as it looks to shift perceptions of the function from one that “wields a stick” to a consultancy that works alongside marketing to improve its performance.Read more
An increasing number of consumers are reading online reviews to qualify their buying decisions prior to making an in-store purchase. This research online, buy offline (ROBO) concept is so strong that it is influencing both online and offline shoppers.Read more
t’s no longer about bricks-and-mortar versus digital. When it comes to the changing retail landscape, it’s all about where they meet. As we move into 2018, it’s time to look ahead and predict what’s in store to meet a new world of customer needs.Read more
As brands dedicate more resource to marketing effectiveness they are looking to shift strategy to instill a learning culture rather than wield a stick.Read more
The e-tailer has been in talks with several companies about letting them promote products on the best-selling Echo devices, which are powered by the Alexa voice assistant. Consumer companies, including Procter & Gamble and Clorox, have been involved in these talks, according to the people....Read more
The £4.5m Change4Life campaign is focusing on snacking for the first time. It aims to encourage parents to help their children eat healthier snacks by following the mantra “Look for 100 calorie snacks, two a day max”.Read more
Many Britons seem to have tightened their belts this festive season in an early sign that retailers won’t have received much of a boost from the holidays.Read more
On Tuesday 2 January – Takeback Tuesday – returns of online purchases are predicted to double compared to the average number of return parcels per day in December, according to Royal Mail.Read more
