- Two years into the pandemic, COVID-19 has a strong influence on how consumers shop for groceries.22.02.2022
- The majority (69%) of consumers are less likely to make impulse purchases now than before the pandemic, according to new study by Blis, a location-powered programmatic advertising company.21.02.2022
- In an open letter to the industry, GfK CEO Peter Feld explains why radical, evidence-led change is required to adapt to consumers’ shifting attitudes and behaviours.18.02.2022
- A new study reveals that in-store technology can serve as a competitive differentiator for brick-and-mortar retailers.10.02.2022
- Retailers cannot ignore the physical store when designing Gen Z omnichannel marketing and CRM strategies.09.02.2022
- Brands with recent positive online consumer product reviews have an advantage in converting sales.07.02.2022
- Latest research shows loyalty redefined as habitual behaviour may move the needle on customer experience.02.02.2022
- While the pandemic-driven caution of travellers hasn’t entirely disappeared, there’s renewed hope for travel brands that holidays are back on the agenda in 2022.01.02.2022
- Google’s phasing out of third-party cookies means marketers must rethink targeting and measurement, but it enables brands to be more relevant, with a better grip on their first-party data.31.01.2022
- Store retailers should expect a traffic boost from consumers on the hunt for Valentine’s Day gifts.28.01.2022
- Claiming “the ROI is there” for investment in marketing-led innovation, the FMCG giant plans to leverage the strength of its brands to support price increases.27.01.2022
- Today’s brands are embracing customer engagement and it's paying off. But as the bar for marketing experiences rises, how can your company keep up?26.01.2022