Direct marketing is a highly effective and popular media to promote products and services as it directly engages the consumer in the relaxed environment of their homes. It is accountable and integrates wonderfully with other in-home media, such as television and the internet. Specifically, unaddressed distribution or door drop is widely regarded as one of the most cost-effective new customer acquisition channels available to the modern marketer.

ELMA (European Letterbox Marketing Association) is the leading European organisation for door drop solutions which include the distribution of any print media, such as leaflets, flyers, catalogues, brochures, free newspapers and product samples. ELMA selects its members carefully to represent the best in class in each market ensuring quality and professionalism for clients looking to use this channel.

ELMA members also lead on innovation in letterbox marketing, developing expertise in geo-marketing and the harnessing of customer data to drive increasingly sophisticated targeting solutions that deliver better outcomes for their clients.

If you would like to know more about why door drop should be in your media mix, please feel free to contact us.

Mark Davies
Chairman of the Board

Latest News

  • 23/05/2019

    Day 2 of ELMA AGM at the Unesco Heritage site Suomenlinna Island

    We have a fully packed agenda for Day 2 of our AGM Today's theme will be Ecommerce - Is it the future of doordrops? We will be hearing from our UK member Whistl, our German member Walter Werbung and Spanish member Traycco during the morning sessions and the afternoons sessions will be Belgium,...Read more

  • 22/05/2019

    Day 1 of our AGM in Helsinki

    The ELMA AGM is kicking off this morning in beautiful Helsinki. We have a full agenda of member and Board updates and some great presentations later on from Ben Briggs, Media Director of Edit and Simon Biltcliffe, CEO of Webmart. Read more

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Learn more about ELMA

In its numerous activities, ELMA has become an indispensable organization when it comes to successful execution of your direct distribution needs... Read more

Ensure a unified and high quality service in international direct marketing.