Doordrop, or unaddressed mail, is a highly effective and popular media to promote products and services as it directly engages the consumer in the relaxed environment of their homes. They are accountable and integrate wonderfully with other in-home media, such as television and the internet. For many retail and ecommerce brands across Europe, doordrops are regarded as one of the most cost-effective, GDPR compliant new customer acquisition channels available to the modern marketer.

ELMA (European Letterbox Marketing Association) is the leading European organisation for door drop solutions which include the distribution of any print media, such as leaflets, flyers, catalogues, brochures, free newspapers and product samples. ELMA selects its members carefully to represent the best in class in each market ensuring quality and professionalism for clients looking to use this channel.

ELMA members also lead on innovation in letterbox marketing, developing expertise in geo-marketing and the harnessing of customer data to drive increasingly sophisticated targeting solutions that deliver better outcomes for their clients.

If you would like to know more about why doordrop should be in your media mix, please feel free to contact us.