Direct marketing is a highly effective and popular media to promote products and services as it directly engages the consumer in the relaxed environment of their homes. It is accountable and integrates wonderfully with other in-home media, such as television and the internet. Specifically, unaddressed distribution or door drop is widely regarded as one of the most cost-effective new customer acquisition channels available to the modern marketer.

ELMA (European Letterbox Marketing Association) is the leading European organisation for door drop solutions which include the distribution of any print media, such as leaflets, flyers, catalogues, brochures, free newspapers and product samples. ELMA selects its members carefully to represent the best in class in each market ensuring quality and professionalism for clients looking to use this channel.

ELMA members also lead on innovation in letterbox marketing, developing expertise in geo-marketing and the harnessing of customer data to drive increasingly sophisticated targeting solutions that deliver better outcomes for their clients.

If you would like to know more about why door drop should be in your media mix, please feel free to contact us.

Mark Davies
Chairman of the Board

Latest News

  • 20/01/2020

    Study: Consumers pay more for brands in sync with their beliefs

    According to a new study of 19,000 consumers age 18-73 in 28 countries from IBM and the National Retail Federation (NRF), one-third of all respondents will stop buying their preferred products if they lose trust in the brand. One-third of consumers have already stopped purchasing their longtime...Read more

  • 17/01/2020

    Survey: Customers want services that retailers haven’t got

    That’s according to the enVista 2020 Customer Engagement Survey in which 72% of respondents indicate personalized assistance from a sales associate is an important factor in determining which store to shop, but only 34% of retail respondents say customer identification/personalization of...Read more

Flash Fallback

Learn more about ELMA

In its numerous activities, ELMA has become an indispensable organization when it comes to successful execution of your direct distribution needs... Read more

Ensure a unified and high quality service in international direct marketing.