Demographics | ELMA - European Letterbox Marketing Association

Research and statistics that have been compiled by ELMA. Get the cutting edge information you need to stay ahead of the competition.


	Numbers of delivery points		Types of distribution
			Shared Distribution			Solus Distribution			With Newspaper			Sampling
	Gross number in M	Net number in M	Yes/ No	Days of Process time	Days of distr. time	Yes/ No	Days of Process time	Days of distr. time	Yes/ No	Days of Process time	Days of distr. time	Yes/ No	Days of Process time	Days of distr. time
Austria	4.14	3.34	√	10	5	√	10	5	√	1-3	1-3	√	10	5
Belgium	4.84	4.26	√	8	3	√	6	2	—	—	—	√	6	2
Czech Republic	4.43	4.21	√	3	1-2	√	5	1-2	√	5	1-2	v	10	1-2
Denmark	2.65	2.12	√	8	1-2	√	8	1-2	√	1-2	1-2	—	—	—
Finland	2.64	2.45	√	8	1-2	√	8	6	—	—	—	√	8	6
France	25	24	√	10	3	√	10	3	√	4	3	√	10	3
Germany	39.88	31.86	√	10	3	√	7	3	√	1	1	√	14	7
Greece	3.53	3.36	√	10	5	√	8	4	√	2	3	√	20	10
Hungary	4.3	4.2	√	5-7	3-5	√	5-7	3-5	—	—	—	√	as agreed	as agreed
Ireland	1.96	1.85	√	14	10	√	14	10	√	1	1-2	√	14	10
Italy	28.03	23.51	—	—	—	√	9	4	√	9	5	√	12	6
Netherlands	7.28	6.09	√	10	3	√	13	3	√	1	1	√	13	3
Norway	2.06	1.44	√	10	2	—	—	—	—	—	—	√	10	2
Poland	12.9	12.9	√	7	3	√	7	3	√	7	3	√	10	3
Portugal	4.55	4	√	8	5	√	8	5	√	8	5	√	8	5
Romania	7.3	7.3	—	—	—	√	15	10	—	—	—	√	25	20
Slovakia	1.77	1.72	√	5	2	√	5	2	√	5	2	√	10	4
Spain	17.3	12.1	√	13	10	√	17	14	√	17	14	√	13	10
Sweden	4.49	3.42	√	11	2	—	—	—	—	—	—	√	11	2
Switzerland	3.86	2.22	√	6	2-3	√	6	2-3	√	1	1	√	6	2-3
United Kingdom	26.6	26.5	√	17	3	√	30	15	√	17	3	√	30	15