Only 27% of UK smartphone users are comfortable with brands using their location data, with 48% stating they are even uncomfortable with their mobile storing data about their location.Read more
Brick-and-mortar retailers are standing at a crossroads – the intersection of innovation and security. Amid all the disruption happening in this sector, retailers also face significant security threats from both the cyber sphere and inside their physical stores.Read more
After a very successful and informative DDM Congress in Vienna on Sept 20th, ELMA members gathered to celebrate their EGM on the following day. Members presented the latest developments within Doordrop media in their countries and discussed the impact of GDPR in a think tank session. Read more
For a consumer faced with a glut of choice and their own rising expectations the experience a company provides is increasingly the differentiator between brands. In fact, the recently launched second edition of Salesforce's "State of the Connected Customer" Report reveals that 80% of customers...Read more
As more companies rethink their digital engagement strategies, they are opting for practices that can streamline shopping journey, and personally engage shoppers before, during and after the shopping experience.Read more
A commitment to data privacy is a fundamental part of a business’s licence to operate in the modern economy, according to new research.Nine in 10 people say businesses that protect their data will win their custom. Read more
Voice tech, GDPR and machine learning were all key theme’s at this year’s Dmexco ad tech conference but it still felt like there was a distinct lack of marketers at Europe’s biggest annual digital marketing conference.Read more
Research conducted by Aberdeen Group for a study found that reward-based promotions can outperform discount offers by driving better purchase intent and sales lift without damaging a brand’s image from discounting. Read more
This is your last chance to buy your tickets. Check out the complete program and get inspired. This one day seminar explores the challenges and...Read more
John Lewis and Waitrose are trialling combining their loyalty schemes as they look to better link the two brands following their rebrands last week.Read more
