The evolution from ABM (account-based marketing) to ABX (account-based experience) is far more significant than changing one letter on a client presentation.
That’s according to a report from location intelligence provider Gravy Analytics, which found that foot traffic to shopping destinations was 15% higher during the third quarter of 2022 compared to…14.11.2022
Six in ten UK shoppers believe they will have less money to spend over the Christmas period than last year, according to a survey published on Monday, adding to evidence that a thrifty…08.11.2022
The most effective recent Christmas ads have addressed the context of ongoing crises while emphasising how the brand can help consumers still have a good time.04.11.2022
The importance of having an omnichannel presence is one of five trends detailed in Forrester’s “Predictions 2023: Retail” report. The report forecasts that in 2023, total retail sales will hit $4.7…02.11.2022
Halloween is the perfect time to exorcise technology-related “hobgoblins” that are causing mischief in your retail operations.31.10.2022
Supermarket private labels increased their share of food sales from 35.8% in the second half of 2021 to 37% in the year to May 2022, according to new data from IRI.26.10.2022
According to a new survey of consumers and marketers from digital experience platform provider Sitecore, both groups of respondents expect the metaverse to become a significant channel for social…24.10.2022
The vast majority (89%) of consumers in ICSC’s Annual Holiday Shopping Intentions Survey said inflation would impact their holiday purchases, noting that they would buy brands on sale or…20.10.2022
Eight in 10 surveyed store shoppers have made an impulse purchase, with 61% having selected an impulse item from the aisle, according to “Retail in Transformation: Impulse,” a survey of in-store and…18.10.2022
According to the Capterra 2022 Coupon Preferences Survey, the vast majority (85%) of surveyed consumers are willing to share personal data in exchange for a discount. Eighty-six percent of…11.10.2022
Shoppers’ average holiday spending will be higher this year than last, but it won’t be enough to dent the impact of inflation.06.10.2022