According to the CEO of digital grocer Farmstead, changes to consumer behavior that occurred during COVID-19 will continue after the pandemic ends.Read more
Brands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.Read more
In less than six months we will be deep into the holidays. We will still be social distancing and avoiding large crowds. We will have had to rethink back-to-school, and Halloween. All of these changes will have an impact on retail.Read more
Coca-Cola is shifting focus away from M&A and small innovations, and prioritising ecommerce as it looks to seek out opportunities despite Covid-19.Read more
Asking clients to keep spending while cutting your own marketing budget is understandable in these times, but the ad industry needs to think about recovery as well as survival.Read more
Significant generational — and gender— discrepancies exist when it comes to what type of measures consumers want to return to brick-and-mortar stores.Read more
Customer journeys are changing rapidly under lockdown, as digital adoption accelerates and safety becomes the number one issue in physical retail.Read more
It would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.Read more
Marketers have a crucial role to play in the Covid-19 crisis by helping organisations respond resiliently, continuing to communicate effectively with employees and customers and ultimately finding ways to serve society better. Read more
As traditional measures of success are being challenged by the Covid-19 crisis, brands are developing new KPIs to assess the effectiveness of their teams.Read more
