A recent Kauppalehti article highlights a worrying signal from Finland: fixed-price electricity contracts are currently higher than usual, with an unexpected factor behind the increase.
For…
The French laundry detergent market is dominated by major groups such as Procter & Gamble, Unilever and Henkel. But challenger brands including Bonux, Spring and Sanytol are working hard to…10.08.2026
The latest New Zealand industry insight from the Visual Media Association highlights a powerful tension in modern communication. Consumers value digital convenience. But they are also increasingly…07.08.2026
We are pleased to support our partner JICMAIL and invite industry colleagues, marketers, agencies, retailers and print leaders to the IPIA Annual Conference 2026. This year’s theme, “Print to…05.08.2026
A recent BusinessOnline comparison in Italy looked at the same shopping basket across Lidl, Conad, Esselunga and Eurospin. The result is a useful reminder for grocery marketers: value is not one-…05.08.2026
The latest BD Media Leaflet Attitude Study 2025 gives a powerful reminder of why leaflets continue to matter. In Belgium, 91% of households read leaflets and 87% of Belgians browse them. On average…05.08.2026
The Dutch supermarket market is showing an interesting shift. According to De Telegraaf, the “discount circus” in supermarkets is now reaching discounters too — putting pressure on the traditional…04.08.2026
An article from Comment Économiser highlights a very practical issue with the Lidl Plus loyalty app in France: shoppers may scan their QR code at checkout and assume all available discounts have been…04.08.2026
In Germany, girocard payments will soon be possible directly inside retailer apps, opening a new chapter for how retailers connect payment, loyalty and customer engagement. According to girocard,…04.08.2026
An article in Lebensmittel Zeitung featuring media expert Oliver Hey highlights a point that deserves more attention: Customer magazines can support proximity and trust between retailers, brands and…29.07.2026
From 2 August 2026, retailers, brands and advertisers operating in the EU may need to clearly disclose certain AI-generated or AI-manipulated images, audio and video used in advertising. That…29.07.2026
The latest NielsenIQ market share data reported by LSA highlights a familiar but important pattern in French food retail: Les Mousquetaires are accelerating. E.Leclerc is confirming its leadership.…29.07.2026