Blog

For FMCG brands and retailers, agentic AI could reshape how products are discovered, compared and chosen online. That makes this more than a tech trend. It’s a retail media and digital shelf wake-up…

One of the most important shifts in French grocery is not about technology, speed or novelty. It is about demographics. Senior consumers are playing an increasingly central role in shaping grocery…

Across Europe, consumers are prioritising health and affordability over sustainability i.e a telling shift for brands and retailers trying to stay relevant in a more pressured market. Sustainability…

For many shoppers, it is becoming the smarter first choice. That is what makes this latest German retail insight so relevant. According to ESM, shoppers are turning to private labels for a mix of…

New UK research suggests product availability is now one of the strongest drivers of customer loyalty, with stock gaps pushing shoppers to switch retailers, split baskets, and rethink where they…

With the opening of its 5,555th store, ALDI Nord continues to expand its European footprint i.e reinforcing a strategy that has defined discount retail for decades: be where the shopper is. But…

Germany’s consumer mood is cooling again and retailers are feeling it. According to new data highlighted by HDE, German consumer sentiment weakened in March as households remain cautious about…

A recent article in Marketing Week explores how younger audiences increasingly bypass traditional search engines in favour of social platforms, visual discovery, and AI-driven recommendations. For…

Carrefour Poland has doubled its retail media revenue, a clear signal that retail media is no longer an “experimental” revenue stream. It’s becoming core to the retail P&L. And this isn’t just…

Not a burst. Not a seasonal push. Not a tactical promotion. Always. On. In a retail landscape defined by volatility, that’s a powerful signal. For years, retail marketing has been…

According to EHI, retailers are now investing more in optimising existing stores than in opening new ones. That’s not a defensive move. It’s a strategic one. When margins are tight and consumers…

According to the latest data, shoppers in the United Kingdom kicked off 2026 with a noticeable uplift in spending. On the surface, that sounds like great news for retailers and FMCG brands. But…