The P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.Read more
It’s tough on the high street, but some brands are maintaining margins and delivering surging profits. From understanding the core customer to keeping up with the latest trends, what are they doing so right?Read more
Tesco saw UK sales rise 2.2% in the Christmas period, its best festive results in nearly a decade, as its “more connected” marketing campaigns helped boost quality and value perceptions and its NPS.Read more
The report, “10 Retail Trends for 2019: Get Ready for Retail Reinvention,” predicts a promising new start for the retail sector as a whole, but especially for physical stores. Coresight predicts that retailers will reshape brick-and-mortar retail, bringing fresh thinking to operations and...Read more
Artificial intelligence may be the next big opportunity, but what does it really mean for customer experience? Where does automation stop and AI begin? And how should you plan for it in your objectives?Read more
Marketers must start to realize digital marketing is just part of marketing, and smart marketers will start to use large networks like Instagram and Facebook to help with the awareness/brand layer of their customer journeys as well as bottom of the funnel, call to action response advertising....Read more
According to “Surviving the Retail Apocalypse,” a new survey of more than 1,000 consumers of all ages from Yes Marketing, 57% of consumers have used a retailer’s mobile app while shopping in the store. The top three reasons respondents offered in-store mobile app usage all revolved around...Read more
Customers can have a guided store experience where items on their mobile shopping list are automatically identified by images on digital shelf displays as they approach. In addition, the pilot includes a pick-to-light fulfillment solution that digitally guides store associates finding items to...Read more
According to the survey, “Retail 2019: The Year of the Recurring Revenue Model,” 83% of surveyed retailers agree that converting “one and done” buyers into recurring customers is “very important.” As part of this effort, 65% of respondents offer subscription programs, with another 22%...Read more
The move from 4G to 5G has been likened to the shift from typewriter to computer and it will have profound impacts on businesses, consumers and marketing.Read more
