Brands are increasingly thinking outside the box with fresh ideas to bring teams together, but will a new focus on cross-functional innovation within these teams lead to a better response to consumer needs?Read more
According to “Shipping, Delivered: Best Practices & Expectations for 2019,” a study of nearly 3,000 digital consumers and 800 online retailers from e-commerce platform BigCommerce, 77% of consumer respondents have abandoned an online purchase due to unsatisfactory shipping options.Read more
Charitable giving is part of the fabric of British society and, for most UK consumers, it is embedded habitual behaviour. Almost nine out of 10 British adults have some kind of interaction with a charity, whether it be through volunteering, donating money or goods, or sponsoring someone.Read more
According to a survey of almost 1,900 consumers age 13-21 from Business Insider and Survey Monkey Audience partner Cint, price is the dominant factor, selected by 60% of respondents. Read more
Consumers are embracing the use of retail technologies that improve their shopping experience. That’s according to the latest issue of the Consumer View report released by the National...Read more
Finding the next big idea to propel your company, not just into next year but into the next five, can feel like gold dust. Brands need to stay ahead of the chasing pack while taking the product and customer experience up a level, and evolving to compete with disruptors in the market. No easy...Read more
L’Oréal is entering a new period of transformation it calls ‘marketing 3.0’; something the 110-year-old beauty giant hopes will help it to stay relevant and keep pace in a fast-growing market and create a more trustworthy digital economy for both brands and consumers.Read more
Grocery stores are nowhere near extinction due to the battle between online and brick-and-mortar grocery stores. Although online grocery is now the fastest growing grocery channel with a CAGR of 19.5%, it represents only 2.0% to 4.3% of the $700 billion grocery market.Read more
Retailers can identify customers in-store by smartphone and send individualized mobile promotions, based on what they are currently browsing or buying as well as on past shopping behavior across channels. Read more
At a roundtable hosted by Marketing Week in partnership with Facebook, marketers debated the cost of hindering consumers on the way to making a purchase, and how brands can keep them coming back with smooth, hassle-free experiences. Read more
Marketing Week columnist Mark Ritson explains how Gillette balanced mass marketing with targeted campaigns aimed at specific segments to convince Mach 3 users to upgrade to Gillette Fusion.Read more
We all know the customer journey is fundamental to encouraging consumers to become customers, and then persuading them to become loyal repeat purchasers. But it’s no longer enough just to have a smooth buying experience at the point of sale. Read more
