Singles’ Day started in the 1990s when young single people used it as an excuse to get together. Then in 1999 Alibaba co-opted it and turned it into a shopping event. Now it’s not just a single day, it’s a 20-day shopping festival, the biggest event in retail and ecommerce in the world and an...Read more
Oh dear. It looks like this year’s selection of Christmas ads, which have seen Kevin the Carrot face-off with a wicked parsnip, Elton John travel back in time to the moment where it all started, and Holly Willoughby shamelessly plug some ‘must-have’ jumpers, have failed to get festive pulses...Read more
The campaign shows Father Christmas and his reindeer visiting house after house on Christmas Eve dropping off presents for the children. However, while Santa Claus is able to keep himself going with a steady supply of mince pies, his reindeers don’t have any treats to sustain themselves.Read more
A new survey from Junior Achievement (JA) reveals that a majority of teens (54%) plan to do much of their shopping at such brick-and-mortar discount stores this holiday season. Read more
87% of consumers prefer to shop for groceries in person, according to a survey from Vixxo. The preference spanned different age groups, with nearly all Baby Boomers (96%) and a vast majority of Millennials (81%) opting for the in-store experience vs. online.Read more
Brands that want to improve marketing effectiveness need to balance long- and short-term effects and ensure they don’t forget about the importance of creativity, according to marketing effectiveness experts.Read more
Marketers have been debating personalisation in earnest for over a decade, since the time when it meant no more than including someone’s name in an email or on a piece of direct mail. The sophistication of targeting technology has undoubtedly increased since then, yet there remains a sense that...Read more
Conversations surrounding follower fraud have punctuated 2018’s influencer marketing narrative, tarnishing the reputation of an industry built on trust and authenticity.Read more
This was according to data from Citi Retail Services (CRS) that revealed that while nearly three-fourths (73%) plan on visiting a brick-and-mortar store to purchase holiday gifts, 57% also plan on turning to their computer to shop. Read more
Did you know there’s only one day of the year you can’t get KFC? If you didn’t, KFC is about to make sure you never forget, as it lets one of its resident chickens out of its box to remind its poultry arch-nemesis who’s really boss.Read more
This was according to a new retail study from Radial and CFI Group which revealed that 84% of respondents said their experience with a superior online retailer elevates their expectations for all other retailers’ performances.Read more
However, these shoppers will also be doing some bargain hunting. Not only will they be looking for sales, more than a third of shoppers said they expect – at a minimum – to purchase half their gifts at a discount.Read more
