Marketers must be careful of becoming over-reliant on ROI as a means to show their worth to the rest of the business, according to former Heineken and Sainsbury’s marketer Sarah Warby.Read more
According to the Digital Payment Pulse Survey of 383 consumers from digital marketing company Tallwave, digital payments are not just a preferred transactional tool among the young. Results indicate 71% of all respondents had used a digital payment at least once in the previous six months.Read more
Starbucks is exploring how it can use private groups and accounts on social media to better engage with consumers around product development and testing as it looks to evolve its social media strategy.Read more
The sheer volume and pace of disruption across all sectors is paralysing businesses. Under pressure to keep up or stay ahead, and stuck at a digital impasse, businesses are faced with change from all angles and lack the ability or tools to break through.Read more
According to research from the International Council of Shopping Centers, over 50% of adult shoppers use BOPIS services, with 67% of those consumers buying additional items from the retailer when picking up their order. And 60% make a purchase at a nearby store.Read more
The Inside Story: In the first of a new series, Marketing Week looks at how Tesco Clubcard transformed retailing, shopping and marketing forever, as told by the people who were there at its conception.Read more
According to “Special Report: Real-Time Retail,” a new study from Boston Retail Partners (BRP), 56% of consumers indicated that they were likely to shop at a retailer that allowed them to have a shared cart across PC, smartphone and brick-and-mortar channels versus a retailer that does not offer...Read more
Aviva is launching what it claims is an industry-first subscription product as it looks to rebuild trust in an insurance industry it says is inherently “unfair” and has failed to reward customer loyalty.Read more
Retail sales increased 1.3% in January seasonally adjusted from December and 3.6% unadjusted year-over-year, according to the National Retail Federation. NRF’s numbers are based on data from the. Census Bureau, which said that overall January sales – including auto dealers, gas stations and...Read more
The online platform is piloting a program that enables consumers to directly make purchases from the results of image searches. Known as shoppable ads on Google Images, the service builds upon Google’s existing shopping ads on Google Images, which allows retailers to display their products at...Read more
Seldom do customers walk into a physical store and find it to be a ghost town. Despite rumors of a retail apocalypse, in-store shopping is still very much alive. According to IHL Research, the top reasons shoppers choose brick-and-mortar stores over online options include the desire to purchase...Read more
