Only 3% of retailers believe their current model will remain sustainable in the next five years.That’s according to a new report from OC&C Strategy Consultants and eShop World, released at this year’s World Retail Congress, which found that 76% of retailers believe their model must change...Read more
According to “The State of Consumer Spending: Millennials Flexing their Retail Market Influence,” a study of more than 1,000 U.S. consumers by First Insight, millennials (born 1981-2000) are most likely to spend more than $50 per visit in-store (74%). This compares to 71% of Gen X and 65% of...Read more
A fifth (21%) of online shoppers have made a direct purchase from a social media ad, while 42% say they’ve clicked on an ad but never made a purchase. Another 25% have never clicked on a social media ad, while 12% claim they don’t use social media at all.Read more
There are a few criteria which need to be met for strategic brand purpose work and stand a chance of delivering, which leads to the conclusion Gillette’s ‘#metoo’ ad was a waste of time and money.Read more
According to the Omni-2000 study of 753 retailers from order management software provider OrderDynamics, only 27.5% of respondents currently offer their customers a buy-online-pickup-in-store (BOPIS) option. Read more
On the surface, blockchain seems to be an inelegant solution to an unknown problem, but where it shows real potential is in getting CEOs to care about improving customer experience.Read more
If you’re seeking to use technology to amplify the in-store customer experience, you’re in good company. Nearly 53% of retailers believe investing in in-store automation is a vital part of staying competitive. But tech itself isn’t enough to wow customers anymore. Read more
According to a global Accenture survey of 6,000 respondents, including 1,707 millennials born between 1980 and 2000, many millennial shopping habits are in line with those of Gen X (1965-79) and Baby Boomers (1946-64). Read more
A new bunch of iconic characters from the past are returning to TV screens to help Britain’s largest supermarket promote “100 years of great value”.Read more
Digital adoption is sweeping the globe. The uptake of mobile phones and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore this new reality.Read more
According to BRP’s 2019 Unified Commerce Survey, 87% of consumers are interested in a personalized and consistent experience across channels. However, only 71% of retailers plan to offer the ability to “start the sale anywhere, finish the sale anywhere” to their customers.Read more
After massive data breaches at some of the largest retailers, more than 70% of shoppers are worried about how brands use and collect their personal data. But while tech giants, like Facebook and Google, are under a strict microscope to comply with consumer privacy and law enforcement, other...Read more
