The campaign has been funded by an alliance of all the UK’s major supermarkets and Birds Eye, with the 60-second TV ad featuring a yoo-hooing sprout and ugly turnip looking to reinvigorate how vegetables are viewed and encourage kids to eat more.Read more
Digitally native brands will continue to gain market share from traditional retailers, helped by their ability to deliver a highly personalized customer experience.Read more
The streaming giant has ended a dominant run for the German discounters in YouGov’s annual BrandIndex buzz rankings after a year in which it saw subscriber numbers soar and had both popular and critical hits with titles such as Bird Box and Roma.Read more
Customer expectations are rising, and marketers are frantically trying to keep up in a world where connected and real-time experiences are considered the norm when interacting with brands.Read more
The P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.Read more
It’s tough on the high street, but some brands are maintaining margins and delivering surging profits. From understanding the core customer to keeping up with the latest trends, what are they doing so right?Read more
Tesco saw UK sales rise 2.2% in the Christmas period, its best festive results in nearly a decade, as its “more connected” marketing campaigns helped boost quality and value perceptions and its NPS.Read more
The report, “10 Retail Trends for 2019: Get Ready for Retail Reinvention,” predicts a promising new start for the retail sector as a whole, but especially for physical stores. Coresight predicts that retailers will reshape brick-and-mortar retail, bringing fresh thinking to operations and...Read more
Artificial intelligence may be the next big opportunity, but what does it really mean for customer experience? Where does automation stop and AI begin? And how should you plan for it in your objectives?Read more
