From Reach to Behavioral Proof The "Black Box" of print advertising is officially open. Spotta are moving beyond simple distribution metrics to objective, performance-driven media decisions based on…02.06.2026
New data from the Czech Republic confirms: 84% of consumers read printed flyers, and 82% receive them directly in their mailboxes. This isn't just a habit; it's a financial strategy i.e 75% of Czechs…29.05.2026
Either way, it tells us something important about today’s grocery market. According to Retail Week, Lidl has moved ahead of Morrisons to become the UK’s fifth-largest grocer, reaching a record 8.6%…29.05.2026
After a successful AGM in Naples last week, we look forward to continuing the conversations at the DDM Congress in September! So save the Date! The International Doordrop Media Congress is heading…28.05.2026
Last week, our AGM in Naples signaled a pivotal transition for the letterbox marketing industry. The overarching theme was the move from a logistics-based industry to a performance-marketing…28.05.2026
What a wonderful few days for the ELMA Annual General Meeting 2026. A heartfelt thank you to all our members who joined us in Naples and contributed so openly to the discussions, insights and…28.05.2026
Tomorrow, our members will gather at the beautiful Palazzo Caracciolo for two days of insight, exchange and collaboration. This year’s programme promises a rich mix of strategic updates, member…19.05.2026
Action’s latest Q1 2026 results tell a very clear story: net sales up 14% to €4 billion, like-for-like sales up 3.6%, and 22.2 million customers visiting stores every week. The retailer has also…15.05.2026
It is becoming the engine room of ecommerce. A new study shared by Chain Store Age shows that one in four online orders is now fulfilled through a physical store and this is expected to rise to…15.05.2026
Carrefour, JCDecaux, Carmila and Unlimitail have announced a new retail media alliance in France, combining shopping malls, DOOH screens, transactional data and programmatic activation across more…14.05.2026
We are now just days away from welcoming ELMA members and partners to Palazzo Caracciolo for our 2026 Annual General Meeting. The programme ahead will cover strategic priorities, member updates,…13.05.2026
But the real story is where and how shoppers are choosing to spend. According to Worldpanel by Numerator, French consumer spending rose by 0.9% in the latest four weeks, driven by increased purchase…13.05.2026
