Pizza Hut Europe is launching its first UK loyalty programme as it looks to reward customers amid growing competition in the food delivery market and the increasing popularity of food delivery in the life of British consumers.Read more
Millennial-focused, social media-first travel site Culture Trip has finally broken from the confines of digital, hoping that a glossy print mag will help foster an “emotional connection” with its readers.Read more
That’s according to a report by the International Council of Shopping Centers (ICSC), which found that omnichannel retailers were overwhelmingly the preferred destination for holiday shoppers, capturing 88% of spending on Black Friday.Read more
Research points to a new wave of interest in door drops, inspired by the broken promises of digital and a growing emphasis on marketing effectiveness. Door drops may not match the visual flair of a TV spot or banner ad, but advertisers must understand that creative cost-effectiveness matters...Read more
With Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.Read more
This was according to A.T. Kearney’s “2018 Holiday Shopping Survey: How Retailers Can Capitalize on Last Year’s Lessons,” in which 40% of respondents plan on buying from different retailers, on and offline, than they did in 2017. Read more
Retailers have long used loyalty cards to learn more about their customers, offer more relevant promotions and drive up sales. The whole business of CRM has been focused on serving the right message to the right customer at the right time through the right channel.Read more
As consumers become more health conscious and ethically driven, the ice cream sector has seen a burst of innovation with new players entering the market and driving a change in behaviour.Read more
Every year, on the third Friday in November, apocalyptic levels of chaos descend on to high streets across the UK as bargain-hungry shoppers abandon all dignity and hunt for the best deals.
You will never hear a group of marketers disagree that they are ‘the voice of the customer’. Seldom will anyone within the industry disagree that marketers should ‘own the customer journey’. And never would any marketer claim that they should be anything other than ‘customer centric’.Read more
Brands are missing out on billions of pounds by failing to take a gender-balanced approach to marketing that supports, rather than undermines, the self-esteem of female consumers. This is a serious oversight given that 80% of household purchase decisions are made by women.Read more
The $4bn US company that has taken the fitness sector by storm is investing £50m in the UK, including £7m in advertising, as it looks to get its “unique” product and proposition in front of as many people as possible.Read more
