When you place advertisements or send out mailings you want to be sure they’re viewed by the right people. Geodemographic techniques will tell you where your clients are.Read more
Third-party cookies are a half-baked idea. The data is often far from perfect and that can cloud the strategies that are executed based on their insight. But the marketing and advertising industry has relied on them for decades, as the go-to tool for tracking activity across digital real estate...Read more
According to a poll of 1,000 U.S. and U.K. shoppers from customer experience platform Iterable, the top actions respondents take to express their satisfaction or dissatisfaction with a brand is either recommending the brand to friends and family (67%), or warning their friends and family (51%)...Read more
If ever there was an industry ripe for innovation and redesign, it’s retail, a sector brought to its knees multiple times over the last couple decades.Read more
Sixty percent of commercial real estate leaders and 55% of retailers expect a return to pre-pandemic levels by the end of the year – a testament to the resilience of consumers and a strong desire to safely visit brick-and-mortar retail, according to a new ICSC survey of retailers and CRE...Read more
Half of consumers are neutral (28%) or unconcerned (22%) about shopping in-store. While a third (34%) are still concerned, only 16% said they were currently very concerned, according to Sensormatic’s spring 2021 U.S. Consumer Sentiment Survey. Comparatively, in the spring 2020 survey, 79% of...Read more
In this post-truth era when ’alternative facts’ replace actual facts and feelings have more weight than evidence, there’s a rising tide of misinformation. And with that, an erosion of trust. Political instability, a worldwide outcry over systemic racism and the COVID-19 pandemic are together...Read more
There’s extensive evidence to show that when used in the media mix, print is effective in boosting the success of other channels. The data shows that the more touchpoints used in an advertising campaign, the greater the ROI. In fact, the just-published IPA Databank Study 2021 shows that multi-...Read more
If print advertising was armed with the same metrics to measure success that digital boasts, would agencies be more likely to include it in the marketing mix? Ludovic Martin thinks so. That’s why he’s created a simulator that concludes the ROAS of print is three to 10 times higher than that of...Read more
