Customers have been more likely to frequent local businesses that offer omnichannel services during COVID-19, and will continue doing so post-pandemic.Read more
Says Ian Gibbs, Director of data leadership and learning at JICMail: “They (advertisers) didn’t necessarily have to spend any more money but there were just people looking at their mail more. And that kind of efficiency in an above-the-line channel is quite compelling.”Read more
Amid a digital media landscape littered with ephemeral images and quickly forgotten memes, the cover of a print magazine stands out as something more permanent and worthwhile. Read more
Titan wanted to test whether improving its customer experience with more personalisation would drive additional sales. Nearly 30,000 personalised brochures were mailed out to new and existing customers generating an incredible ROI 37:1, an increase of 533% compared to non-personalised brochures...Read more
Six in 10 (59%) respondents said an e-commerce website or app that looks sketchy or unsafe is “very annoying” or a “deal-breaker,” according to a survey of 2,000 U.S. adults who had purchased something online within the past six months from e-commerce software provider Shogun.Read more
According to the “2021 State of Texting survey of over 2,000 consumers and businesses from business texting platform Zipwhip, 70% of business respondents are texting their customers today. Out of all business respondents that started texting in 2020, 34% did so as a direct result of the pandemic...Read more
With the holiday season now behind us, our unprecedented circumstances brought to light something we all expected: Shopper behavior has changed dramatically. Read more
Retailers hoping they could ease or eliminate in-store COVID-19 mitigation efforts in the event of widespread vaccinations may need to change plans. Read more
By better understanding consumers’ desire for sustainable consumption Ikea has been able to implement a number of new initiatives as part of its ‘human-centric, conscious agenda’. Read more
According to “Global Voices 2021: Cross-Border Shopper Insights” from e-commerce technology/services provider eShopWorld (ESW), younger, digitally native consumers ages 25–34 were the group most likely to have made 10 or more e-commerce purchases outside their home country in the past year, with...Read more
According to the “2021 Bringg Barometer: State of Retail Delivery & Fulfillment” report from delivery technology provider Bringg, more than half (51%) of surveyed retailers...Read more
According to the new Retail Localization & Agility Survey from Blue Yonder and Coresight Research, 65% of retailers have established or expanded their local and domestic manufacturing sources in order to gain better control of their supply chain during the COVID-19 pandemic. Read more
