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Blog

  • 17/12/2020

    Survey: Consumers are unhappy with online shopping

    A new global survey of consumers from Contentsquare indicates only 15% of respondents are happy with their online shopping experience. The survey also reveals that the top three causes of customer unhappiness when shopping online are when a site uses pop-ups and advertisements (49%), when a site...Read more

     

  • 17/12/2020

    2021 Preview: Strategies for Retailers to Capture Consumer Attention

    Heading into 2021, retailers will continue to face dynamic change in consumer behaviors and the evolving retail landscape. They must act quickly to cater to these changes that defined 2020, driven by the logistics of safely serving shoppers during the pandemic, alongside the volatile economy. ...Read more

     

  • 16/12/2020

    Survey: Consumers stockpiling again, but still shopping in stores

    Increasing numbers of COVID cases and the return of state restrictions do not seem to be stopping consumers from heading in-store for essentials. Read more

     

  • 16/12/2020

    Trends 2021: Selective innovation and getting personal

    As we look ahead to 2021, Marketing Week has identified the key opportunities and challenges that will shape marketers’ working world. Next up, the move towards selective innovation and why brands should be personal, not personalised.Read more

     

  • 14/12/2020

    Year in Review: The best of 2020

    Amid the difficulties of 2020 there have been some bright spots that marketers can learn from and take into 2021. So this year we’re eschewing bad year to focus on the good stuff, from the opportunities of agile working to the role of internal marketing.Read more

     

  • 14/12/2020

    Why people need print now more than ever

    In a world of endless screens, best-selling branding author and expert Martin Lindstrom explains why we’re all craving a more tactile experience.Read more

     

  • 07/12/2020

    Long copy revival

    In a world of instant messaging, texts, Twitter tweets, ebooks, podcasts, mini books, video and digital everything, there is something interesting occurring. In the past several months, as the coronavirus and America’s coming face-to-face with racism and inequality are constant news, brands have...Read more

     

  • 07/12/2020

    Retailers return to traditional paper catalogues

    High street retailers and websites in the UK are returning to traditional catalogues and leaflets to grab the attention. Door drops and catalogues showed already during the first lockdown period to be extremely effective with shoppers stuck at home.Read more

     

  • 24/11/2020

    NRF: Holiday sales to rise 3.6% to 5.2% in ‘strong finish’ to 2020

    The National Retail Federation issued an upbeat  holiday forecast despite the ongoing COVID-19 pandemic, citing a strong stock market, rising home values and record personal saving rates.Read more

     

  • 24/11/2020

    Deloitte: Consumers growing more anxious about in-store shopping; safety is key

    The findings are part of a new survey by Deloitte, which revealed that 57% of shoppers are anxious about shopping in-store during the holiday season due to the pandemic. (The survey was conducted Oct. 9 – Nov. 2).  That’s up from 51% in September, when Deloitte last asked the question.    Read more

     

  • 20/11/2020

    Top Five ‘Must Dos’ For Retailers to Maximize Sales This Holiday Season

    The events of 2020 have drastically shifted consumer behavior, positioning this upcoming holiday season to be one like no other before for retailers. Since the coronavirus pandemic struck, individuals around the globe have been, in large part, sheltering at home and limiting their trips into the...Read more

     

  • 18/11/2020

    IBM: Baby-boomers to fuel online holiday spending growth

    More than 60% of respondents plan to shop online for the holidays, according to “Home for the Holidays,” a new survey of more than 12,500 global consumers from the IBM Institute for Business Value. This is a huge year-over-year upswing, as e-commerce accounted for only 20% of holiday sales in...Read more

     

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