That’s according to the Consumer Technology Association 26th Annual Consumer Technology Holiday Purchase Patterns Study, which forecast that tech spending during the 2019 holiday season (October-December) is projected to reach $97.1 billion in revenue in the U.S., on par with last year’...Read more
According to “Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity,” a survey of more than 4,500 global online shoppers from Episerver, 42% of respondents expecting to purchase all or most of their gifts via Amazon this year. And 32% of respondents start their holiday...Read more
According to a new survey on consumer attitudes toward holiday shopping from customer experience software provider RedPoint Global, 75% of respondents said they wish retailers better understood their preferences and used that insight to send personalized offers. In addition, nearly 60% of...Read more
Print continues to make a significant contribution to marketing effectiveness, but the industry remains unconvinced. The Drum spoke to Louise about the power of print in the marketing mix, it's role and its future in compelling campaigns of the future.Read more
That’s according to the annual survey by the National Retail Federation and Prosper Insights & Analytics in which 56% said they will shop online. Fifty-three percent of shoppers will also shop in department stores and 51% will go to discount stores. Read more
Nielsen has released seven predictions for how technology will affect retailers and their CPG partners in 2020 and the decade beyond. The data analytics company anticipates that 2020 will represent an inflection point for trust and transparency, 5G, and time to purchase in the U.S. retail and...Read more
According to “The Future of Retail,” a new study from Boston Retail Partners (BRP), 48% of customers are likely to prefer a retailer offering proximity-triggered mobile coupons within the store. Thirty-two percent of customers are likely to choose a retailer offering an augmented reality (AR)...Read more
According to a new survey of U.S. and U.K. adult consumers from online coupon platform Shopper.com, 95% of U.S. respondents have used an online coupon at least once. One in three U.S. respondents search for a discount code almost every time they make an online purchase. Read more
Amazon (38.1%), Walmart (36.2%) Target (29.6% ) ranked as the top three stores where consumers across all income groups plan to do their holiday shopping, followed by Kohl’s (10.1%) and Macy’s (8.0%), according to JLL’s 2019 Holiday Shopping Survey. Read more
Reports all too often suggest the CMO role is obsolete but top marketers from RBS, Tesco, Birds Eye and Salesforce disagree, with RBS’s CMO David Wheldon saying “when marketers deliver, there is no problem”
In a recent interview with LinkedIn, Jesper Brodin, CEO of Swedish home furnishings giant Ikea, discussed his company’s strategy for brick-and-mortar and digital retailing, as well as topics such as workforce automation and environmental sustainability. Following are highlights of Brodin’s...Read more
Whether they are investing in strategies like “click and collect,” partnering with third-party delivery services, or building out back-end solutions to manage and enhance loyalty programs, the end goal is the same. Namely, re-capturing consumer loyalty in a hypercompetitive omnichannel world. ...Read more
