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  • Print: putting the potent power of touch into your ad campaign
    Print: putting the potent power of touch into your ad campaign
    Want to find out more about how print can be a winner in your campaign? Download the free collector's edition of Print Power's ATTENTION, MEMORY AND EMOTION, why print makes touch so powerful…
    05.05.2022
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  • What influences Gen Z path to purchase?
    What influences Gen Z path to purchase?
    A new survey reveals where Gen Z shoppers are turning to make buying decisions and receive customer service.
    04.05.2022
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  • Direct mail is not dead: Reach your customers where they are, including the mailbox
    Direct mail is not dead: Reach your customers where they are, including the mailbox
    The past couple years have been unique and unpredictable to say the very least. The pandemic has challenged us in ways we could never have imagined and made us think creatively when it comes to how…
    02.05.2022
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  • Survey: Free, two-day shipping already table stakes for brands
    Survey: Free, two-day shipping already table stakes for brands
    Standard shipping windows of three to five days are no longer enough to satisfy consumers’ high expectations.
    29.04.2022
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  • How digital and data change the equation for consumers’ trust in brands
    How digital and data change the equation for consumers’ trust in brands
    It’s never been more important to establish a ‘covenant of trust’ between brands and consumers, argue Mediabrands UK CEO Richard Morris and Acxiom’s EVP of international, Michael Menzer.
    28.04.2022
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  • Here’s where consumers are cutting back the most — and the least
    Here’s where consumers are cutting back the most — and the least
    High inflation and the ongoing effects of the pandemic are causing consumers to make cuts in discretionary spending, but not all categories are feeling the pinch.
    25.04.2022
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  • This feature makes consumers more open to chatbots
    This feature makes consumers more open to chatbots
    One important chatbot offering substantially increases customer willingness to use the automated customer service tool.
    19.04.2022
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  • Data and tech underpin customer engagement in 2022
    Data and tech underpin customer engagement in 2022
     A global survey of 1,500 marketing leaders from B2C brands indicates a positive outlook for the year ahead, as they seek to orchestrate real-time, personalised conversations through the…
    15.04.2022
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  • The Future of Physical Retail, Two Years In: Consumers Need New, Real Experiences
    The Future of Physical Retail, Two Years In: Consumers Need New, Real Experiences
    Our mission since 2019 has been to spatially and culturally reimagine how we do physical retail in the UK.
    14.04.2022
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  • Grocery sets new record as online inflation growth matches all-time high
    Grocery sets new record as online inflation growth matches all-time high
    March 2022 marked the 22nd consecutive month with increasing online inflation — but consumers continued to spend.
    13.04.2022
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  • Brick and Mortar's Future lies in Extending the Online Experience
    Brick and Mortar's Future lies in Extending the Online Experience
    For anyone with a finger on the pulse of the retail industry, they will have noticed long ago that we have entered the age of e-commerce, and it is clear that it isn’t going anywhere anytime soon.
    11.04.2022
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  • Global marketing investment to grow 30% by 2025
    Global marketing investment to grow 30% by 2025
    New data shows a post-Covid rebound in marketing spend is underway, with growth to accelerate over the next three years. However, UK growth will be among the slowest.
    08.04.2022
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