According to the Verizon Holiday Retail Index, e-commerce traffic for the weekend of Dec. 14-15 increased 26.6% compared to the period of Nov. 1-27. Verizon analysis indicates the combination of promotions and shipping deadlines drove solid results for the weekend, which was the last weekend for...Read more
An estimated 147.8 million consumers expected to shop online and in-store on Super Saturday, Dec. 21, according to the annual survey released Tuesday by the National Retail Federation (NRF) and Prosper Insights & Analytics. That compares with the 189.6 million unique shoppers over the full...Read more
According to Sensormatic Solutions’ ShopperTrak predictions, retailers should prepare for an influx of in-store traffic on Super Saturday, Dec. 21, which will rank as the second-busiest shopping day of the 2019 holiday season. The day after Christmas is also likely to be a big shopping day.Read more
For the sixth straight year, e-commerce agency Absolunet has released its list of the top 10 e-commerce trends to watch for in 2020. Since 2015, Absolunet says it has predicted the top 10 e-commerce trends for the upcoming year with an 87.5% accuracy rate. Read more
According to the fourth annual “Road to Rewards Report” from ERP software company PDI, the popularity of mobile apps among retail loyalty members is dramatically growing. Consumers citing mobile apps as their preferred redemption channel has jumped to 44%, more than double the percentage of 2015...Read more
According to “Evolving the Customer Experience,” a survey of holiday shoppers from marketing solution provider Resulticks, close to three-quarters (74%) of respondents say they still shop in physical stores as much or more than they did in 2018. Interestingly, nearly one in three (30%) cite...Read more
That’s according to a new report from The Economist Intelligence Unit, which found that in volume terms, sales growth will slow in 2020 compared with 2019, but in U.S. dollar terms, growth will accelerate. The divergence will reflect differing regional trends in demand, pricing and exchange...Read more
Thirty-eight percent of customers generally avoid participating in retail loyalty programs, according to a report by CFI Group and Radial. Of that group, 53% say they don’t sign up because they do not like giving out their personal information or are concerned that their identity could get...Read more
Already many consumers look up product information and reviews while in the store. In 2020, more of them will compare the price they see in the aisle to those online and place orders accordingly. Additionally, brick-and-mortar retailers will start offering more incentives for in-store mobile...Read more
Conny Braams, currently executive vice-president of Unilever Middle Europe, will take on the role, becoming the FMCG giant’s top marketer on 1 January 2020. She replaces former top marketer Keith Weed, who was chief marketing and communications officer but retired at the start of this year. Read more
Cyber Monday online sales are on track to hit $9.4 billion, up 18.9% over last year, according to preliminary data from Adobe Analytics, which tracks transactions at 80 of the top 100 U.S. online stores. In 2018, Cyber Monday sales hit $7.9 billion.Read more
Shopper visits to brick-and-mortar stores and shopping centers dropped 6.2% on Black Friday versus last year, according to data from ShopperTrak (part of Sensormatic Solutions). Shopper visits resulted in a combined 3% decline for the two-day period compared to last year. Read more
