Online retail platforms have grown and multiplied exponentially over the course of the past two decades, and the coincident boom in smart technology has meant that this buying option has been embraced by an increasingly tech-savvy public.Read more
According to a new survey of 501 consumers from research firm Clutch, the most popular reason respondents use mobile e-commerce apps is receiving exclusive deals and offers (65%). Comparing products and prices and purchase flexibility tied for second place with 54% of respondents selecting each...Read more
The vegan trend is impacting more than just food, with a growing demand for natural beauty products pushing brands to think outside of the box.Read more
According to Reuters, Ikea’s new app will enable users to enter the dimensions of rooms in their homes, and then place realistic digital images of home furnishings into virtual representations of those rooms. Customers can directly purchase items after viewing them from the app.Read more
As the 170-year-old retailer ups its efforts to transform the high street beauty experience, Boots’s UK marketing boss explains how she plans to make Boots relevant again.Read more
A year since the EU’s General Data Protection Regulation came into force, brands’ worries about its impact have faded, but that doesn’t mean the job is done.Read more
We have a fully packed agenda for Day 2 of our AGM Today's theme will be Ecommerce - Is it the future of doordrops? We will be hearing from our UK member Whistl, our German member Walter Werbung and Spanish member Traycco during the morning sessions and the afternoons sessions will be Belgium,...Read more
The ELMA AGM is kicking off this morning in beautiful Helsinki. We have a full agenda of member and Board updates and some great presentations later on from Ben Briggs, Media Director of Edit and Simon Biltcliffe, CEO of Webmart. Read more
Breakthroughs in using mobile technology to transform retail experiences were commonplace up until a few years ago. Then, things slowed dramatically. Commerce platforms today are largely commoditized and ubiquitous, and new innovations tend to be incremental rather than radical. But that is all...Read more
As we approach the first anniversary of the General Data Protection Regulation (GDPR) coming into force, brands should be disappointed to learn that just 31% of consumers think their overall experience with companies has improved, according to exclusive research commissioned by Marketing Week....Read more
German discount grocer Lidl is turning to third-party expertise to pilot on-demand grocery delivery. Lidl is partnering with Boxed, warehouse club-styled online retailer that sells groceries, household products and other items by bulk, to offer delivery of groceries online from its stores in as...Read more
Asda plans to “accelerate” its price position and invest in new technology to improve the customer experience as it looks to position for future growth that boss Roger Burnley admits will be harder to deliver without the synergies the merger would have provided.Read more
