Since 2006, the Q&A Research & Consultancy agency has been carrying out research for Netwerk VSP into the most popular leaflet each week. 

 Every year more than 20,000 respondents appraise leaflets distributed by the largest retail chains. We have collected the most interesting facts and figures from this study over the last period for your information.

Did you know that…

  • Every week, on average 84% of the leaflets from the ad packs are viewed and read?
  • Of all respondents, most (34%) say that they prefer to receive the ad pack on Monday?
  • Of all respondents, most (46.2%) visit the shop as soon as possible to buy the product in the special offer featured in the leaflet?

More information?

If you have any questions or comments feel free to contact your Netwerk VSP representative, or callAnnemarije Kramer, Marketing Research Project Manager, on +31 (0)30 264 3636.