TV advertising in the UK has come a long way since 1955, when the first spot for Gibbs SR toothpaste featured an authoritative voice telling viewers: “It’s tingling fresh. It’s fresh as ice. It’s Gibbs SR toothpaste.” http://www.marketingweek.com/2015/09/22/tv-ads-at-60-how-the-formula-has-change… Tags TV ads at 60: how the formula has changed