Since they opened on day 1 in Denmark way back in April 1979, Jysk have used doordrops and with great success so much so that doordrops have become their #1 medium of choice worldwide and looking at the results that's not surprising 63% of their revenue is generated through doordrops, whereas only 23% is through TV...Find out more about their worldwide doordrop strategy through Carl Erik Stubkier​'s presentation at the DDM Congress in Barcelona last month.